Marketing Stratergies of Maruti Suzuki
A STUDY OF MARKETING STRATEGIES OF MARUTI SUZUKI
INDEX
S.No. Topics
1. Introduction
1.1 Indian Automobile Industry
1.2 History
1.3 Overview
2. An Introduction to Maruti Udyog Ltd.
2.1 Products of Maruti Suzuki
2.2 Competitors of Maruti Udyog Ltd.
3. Competitors of Maruti Suzuki Swift
4. Marketing Mix
5. Swot Analysis
6. Research Methodology
6.1. Objectives of the Study
6.2. Data Collection Tools
6.3. Limitations
7. Analysis
8. Conclusions & Recommendations
9. Annexure
9.1. Bibliology
9.2. Questionnaire
INTRODUCTION
AUTOMOBILE INDUSTRY:
The automobiles sector is divided into 4 segments-two wheelers(mopeds,scooters,motorcycles) passenger vehicles (passenger cars, utility vehicles, multi-purpose vehicles), commercial vehicles (light and medium-heavy vehicles), and three wheelers (passenger carriers and good carriers).
INDIAN AUTOMOBILE INDUSTRY
One of the major global automotive industries in the coming years. A number of domestic companies produce automobiles in India and the growing presence of multinational investment, too, has led to an increase in overall growth. Following the economic reforms of 1991 the Indian automotive industry has demonstrated sustained growth as a result of increased competitiveness and relaxed restrictions. The monthly sales of passenger cars in India exceed 100,000 units.
History
In 1953, the government of India and the Indian private sector initiated manufacturing processes to help develop the automobile industry, which had emerged by the 1940s in a nascent form. Between 1970 to the economic liberalization of 1991, the automobile industry continued to grow at a slow pace due to the many government restrictions. A number of Indian manufactures appeared between 1970-1980. Japanese manufacturers entered the Indian market ultimately leading to the establishment of Maruti Udyog. A number of foreign firms initiated joint ventures with Indian companies.
Timeline of Indian
INDEX
S.No. Topics
1. Introduction
1.1 Indian Automobile Industry
1.2 History
1.3 Overview
2. An Introduction to Maruti Udyog Ltd.
2.1 Products of Maruti Suzuki
2.2 Competitors of Maruti Udyog Ltd.
3. Competitors of Maruti Suzuki Swift
4. Marketing Mix
5. Swot Analysis
6. Research Methodology
6.1. Objectives of the Study
6.2. Data Collection Tools
6.3. Limitations
7. Analysis
8. Conclusions & Recommendations
9. Annexure
9.1. Bibliology
9.2. Questionnaire
INTRODUCTION
AUTOMOBILE INDUSTRY:
The automobiles sector is divided into 4 segments-two wheelers(mopeds,scooters,motorcycles) passenger vehicles (passenger cars, utility vehicles, multi-purpose vehicles), commercial vehicles (light and medium-heavy vehicles), and three wheelers (passenger carriers and good carriers).
INDIAN AUTOMOBILE INDUSTRY
One of the major global automotive industries in the coming years. A number of domestic companies produce automobiles in India and the growing presence of multinational investment, too, has led to an increase in overall growth. Following the economic reforms of 1991 the Indian automotive industry has demonstrated sustained growth as a result of increased competitiveness and relaxed restrictions. The monthly sales of passenger cars in India exceed 100,000 units.
History
In 1953, the government of India and the Indian private sector initiated manufacturing processes to help develop the automobile industry, which had emerged by the 1940s in a nascent form. Between 1970 to the economic liberalization of 1991, the automobile industry continued to grow at a slow pace due to the many government restrictions. A number of Indian manufactures appeared between 1970-1980. Japanese manufacturers entered the Indian market ultimately leading to the establishment of Maruti Udyog. A number of foreign firms initiated joint ventures with Indian companies.
Timeline of Indian