If I Were Cmo of Maruti Udyog Ltd.
“IF I WERE A CMO AT MARUTI UDYOG LTD”
Reason for choosing Maruti Suzuki
Maruti Suzuki India Limited has a high brand visibility. It is leading in terms of Market share. However, after the economic downturn the growth is slightly sluggish in Automobile industry, Maruti being no exception. Also the entry of new companies in the market as also the new products from existing competitors like Honda, Hyundai, Chevorlet are slowly eating into Maruti’s marketshare.
As a CMO at Maruti Suzuki, I would like to address this changing scenario and make marketing plan and strategy to wrestle back the market share Maruti once enjoyed. Also, would like Maruti to have a stronger say in luxury sedan category.
Company History
Maruti Suzuki India Limited commonly referred to as Maruti and formerly known as Maruti Udyog Limited, is an automobile manufacturer in India. It is a subsidiary of Japanese automobile and motorcycle manufacturer Suzuki. Maruti Udyog Limited (MUL) was established in February 1981, though the actual production commenced in 1983 with the Maruti 800. Its only competitors- the Hindustan Ambassador and Premier Padmini were both around for 25 years at that point.
Through 2004, Maruti Suzuki has produced over 5 Million vehicles sold in India and various several other countries, depending upon export orders. The company exports more than 50,000 cars annually and has domestic sales of 730,000 cars annually. Its manufacturing facilities are located at two facilities - Gurgaon and Manesar in Haryana. Gurgaon facility has an installed capacity of 900,000 units per annum. The Manesar facilities, launched in February 2007 comprise a vehicle assembly plant with a capacity of 550,000 units per year and a Diesel Engine plant with an annual capacity of 100,000 engines and transmissions. Manesar and Gurgaon facilities have a combined capability to produce over 14,50,000 units annually.
Current
Reason for choosing Maruti Suzuki
Maruti Suzuki India Limited has a high brand visibility. It is leading in terms of Market share. However, after the economic downturn the growth is slightly sluggish in Automobile industry, Maruti being no exception. Also the entry of new companies in the market as also the new products from existing competitors like Honda, Hyundai, Chevorlet are slowly eating into Maruti’s marketshare.
As a CMO at Maruti Suzuki, I would like to address this changing scenario and make marketing plan and strategy to wrestle back the market share Maruti once enjoyed. Also, would like Maruti to have a stronger say in luxury sedan category.
Company History
Maruti Suzuki India Limited commonly referred to as Maruti and formerly known as Maruti Udyog Limited, is an automobile manufacturer in India. It is a subsidiary of Japanese automobile and motorcycle manufacturer Suzuki. Maruti Udyog Limited (MUL) was established in February 1981, though the actual production commenced in 1983 with the Maruti 800. Its only competitors- the Hindustan Ambassador and Premier Padmini were both around for 25 years at that point.
Through 2004, Maruti Suzuki has produced over 5 Million vehicles sold in India and various several other countries, depending upon export orders. The company exports more than 50,000 cars annually and has domestic sales of 730,000 cars annually. Its manufacturing facilities are located at two facilities - Gurgaon and Manesar in Haryana. Gurgaon facility has an installed capacity of 900,000 units per annum. The Manesar facilities, launched in February 2007 comprise a vehicle assembly plant with a capacity of 550,000 units per year and a Diesel Engine plant with an annual capacity of 100,000 engines and transmissions. Manesar and Gurgaon facilities have a combined capability to produce over 14,50,000 units annually.
Current