Porter Generic Strategies on Indian Automobile Induatry
PORTER’S GENERIC COMPETITIVE STRATEGY
Automobile Sector
MARUTHI: Low Cost Product – Differentiated service
Product Pricing:
Maruthi build high walls of safety against competition by its very competitive pricing i.e. pricing as low as possible for the particular product. Maruthi has also been a company that has strived for sustainable development with their “three R” framework standing for “reduce, recycle, reuse” in its plants, so that there is a minimal stress on resources emphasizing on low cost while retaining their promise to the customer.
Maruthi Product – Target Market – Pricing
As important for low cost provider they are also backed by huge economies of scale as depicted below;
Customer Service:
In the other hand maruthi has been sought by people for its distribution and service availability across the length and breadth of the nation. “Yes, you can get lost in India, but chances are there will be a Maruti Suzuki Service Station close at hand. Wherever you go, across the length and breadth of this vast nation, our service network follows.” boasts maruthi relying on its widest service network servicing more than 40,000 cars a day. Maruthi has been No.1 in the J D Power Customer Satisfaction Award for a staggering 13 years in a row. It's a survey that rates the after-sales service experience, one that no other global car market leader has won even once. Source:Maruthi.co.in
TATA: COST LEADERSHIP
Tata motors is a part of the conglomerate TATA and their focus is to provide cost effective solution to their customers going in line with their mission of “To be passionate in anticipating and providing the best vehicles and experiences that excite our customers globally.” Source: Tatamotors.com Focusing on values like Integrity, Accountability, Innovation, Passion for excellence with their focus to provide low cost solution ranging from TATA flag mark product NANO. The following picture gives the price list for the cars,
Source: Car
Automobile Sector
MARUTHI: Low Cost Product – Differentiated service
Product Pricing:
Maruthi build high walls of safety against competition by its very competitive pricing i.e. pricing as low as possible for the particular product. Maruthi has also been a company that has strived for sustainable development with their “three R” framework standing for “reduce, recycle, reuse” in its plants, so that there is a minimal stress on resources emphasizing on low cost while retaining their promise to the customer.
Maruthi Product – Target Market – Pricing
As important for low cost provider they are also backed by huge economies of scale as depicted below;
Customer Service:
In the other hand maruthi has been sought by people for its distribution and service availability across the length and breadth of the nation. “Yes, you can get lost in India, but chances are there will be a Maruti Suzuki Service Station close at hand. Wherever you go, across the length and breadth of this vast nation, our service network follows.” boasts maruthi relying on its widest service network servicing more than 40,000 cars a day. Maruthi has been No.1 in the J D Power Customer Satisfaction Award for a staggering 13 years in a row. It's a survey that rates the after-sales service experience, one that no other global car market leader has won even once. Source:Maruthi.co.in
TATA: COST LEADERSHIP
Tata motors is a part of the conglomerate TATA and their focus is to provide cost effective solution to their customers going in line with their mission of “To be passionate in anticipating and providing the best vehicles and experiences that excite our customers globally.” Source: Tatamotors.com Focusing on values like Integrity, Accountability, Innovation, Passion for excellence with their focus to provide low cost solution ranging from TATA flag mark product NANO. The following picture gives the price list for the cars,
Source: Car