Tata Motors Case Study
Summary of findings
1. Majority of the males prefer to own the car of Tata Motors than females because most of the car owners are taxi drivers and few people use car for personal use.
2. Majority of the customers are in the age group of above 45 years which shows that Tata Motors is focusing more on old generation.
3. Majority of the customers are earning the income between Rs. 100000-250000 per annum.
4. Majority of the Tata Motors customers own the car of Tata Indigo and Tata Indica because most of the taxi drivers use these cars for taxi purpose.
5. Majority of the Tata Motors customers are using cars for more than 5 years.
6. Majority of the customers looked at brand image and good mileage as an important factor in buying the car of Tata …show more content…
All Customers are not aware about the services such as free insurance, extended warranty, free service camp and also test drive service. Therefore it is suggested for Tata Motors to create awareness about their services by communicating to all their customers through phone, mail and advertisement.
2. Customers have disclosed that they are not happy with the huge price charged for spare parts by Tata Motors dealers when compared to the dealers of other automobile company. So it is suggested to reduce the price of spare parts.
3. Customers have expressed that company is providing best service only to the new customers and not the old customers. It is suggested for Tata Motors dealers to provide the quality service equally to all customers.
4. Taxi customers have complained saying that Tata Motors is not selling new launched car to them. As Taxi drivers are also the customers of Tata Motors, it is suggested to maintain equality among all the customers.
5. Customers are not happy with the location of Tata Motors dealership. Customers say that for any servicing they need to visit only one dealer in Mangalore. So it is suggested to increase the dealership and service centres in far places of Mangalore.
6. It is suggested for Tata Motors to provide incentives to dealers to meet the expenses in providing best service and satisfy
1. Majority of the males prefer to own the car of Tata Motors than females because most of the car owners are taxi drivers and few people use car for personal use.
2. Majority of the customers are in the age group of above 45 years which shows that Tata Motors is focusing more on old generation.
3. Majority of the customers are earning the income between Rs. 100000-250000 per annum.
4. Majority of the Tata Motors customers own the car of Tata Indigo and Tata Indica because most of the taxi drivers use these cars for taxi purpose.
5. Majority of the Tata Motors customers are using cars for more than 5 years.
6. Majority of the customers looked at brand image and good mileage as an important factor in buying the car of Tata …show more content…
All Customers are not aware about the services such as free insurance, extended warranty, free service camp and also test drive service. Therefore it is suggested for Tata Motors to create awareness about their services by communicating to all their customers through phone, mail and advertisement.
2. Customers have disclosed that they are not happy with the huge price charged for spare parts by Tata Motors dealers when compared to the dealers of other automobile company. So it is suggested to reduce the price of spare parts.
3. Customers have expressed that company is providing best service only to the new customers and not the old customers. It is suggested for Tata Motors dealers to provide the quality service equally to all customers.
4. Taxi customers have complained saying that Tata Motors is not selling new launched car to them. As Taxi drivers are also the customers of Tata Motors, it is suggested to maintain equality among all the customers.
5. Customers are not happy with the location of Tata Motors dealership. Customers say that for any servicing they need to visit only one dealer in Mangalore. So it is suggested to increase the dealership and service centres in far places of Mangalore.
6. It is suggested for Tata Motors to provide incentives to dealers to meet the expenses in providing best service and satisfy