Marketing through Social Media
Describe, discuss and analyze Internet Marketing Possibilities Coca-Cola has several venues for their marketing possibilities. Using the Internet will attract the people who are interested in the product and is available 24/7. In this particular decade anything and everything can be found, researched, purchased, and sold. According to the Why Use Internet Marketing (2011), the following market stats:
70% of Smartphone users use their phones while shopping per Google
30% of all restaurant search are done on a mobile phone
82.6% of Internet users use search according to eMarketer
According to McKinsey & Co. Advertisers get a 7:1 ROI on search Coca-Cola uses their company 's website to promote a couple of key marketing concepts. One key concept is the idea of demand management. Demand management involves the organization taking steps to raise or lower the demand of their product (Inforefuge, 2012). On Coca-Cola 's website, users may customize their site after registering. It also allows users to play games, learn about the products that a specific to their demographics, and even earn rewards. Customers can sign up for newsletters that will provide information such as age group, sex, world location, interests, and specific product interests. Consumers are also able to increase satisfaction by the ease of location and information provided to contact Coke and reading the FAQs. This aids Coke by providing specific target market data and improving their customer relationship management, therefore increasing the demand of the product. Coca-Cola 's use of the Internet for marketing is nearly perfected and is a great example to other companies. Coke 's use of demographic data and customer relationship management has helped keep them as leaders in their industry. Their innovative design maintains the consumers engagement and interest. Coke does an excellent job of marketing to targeted segments in even a sometimes flashy manner (Inforefuge, 2012).
Describe,
70% of Smartphone users use their phones while shopping per Google
30% of all restaurant search are done on a mobile phone
82.6% of Internet users use search according to eMarketer
According to McKinsey & Co. Advertisers get a 7:1 ROI on search Coca-Cola uses their company 's website to promote a couple of key marketing concepts. One key concept is the idea of demand management. Demand management involves the organization taking steps to raise or lower the demand of their product (Inforefuge, 2012). On Coca-Cola 's website, users may customize their site after registering. It also allows users to play games, learn about the products that a specific to their demographics, and even earn rewards. Customers can sign up for newsletters that will provide information such as age group, sex, world location, interests, and specific product interests. Consumers are also able to increase satisfaction by the ease of location and information provided to contact Coke and reading the FAQs. This aids Coke by providing specific target market data and improving their customer relationship management, therefore increasing the demand of the product. Coca-Cola 's use of the Internet for marketing is nearly perfected and is a great example to other companies. Coke 's use of demographic data and customer relationship management has helped keep them as leaders in their industry. Their innovative design maintains the consumers engagement and interest. Coke does an excellent job of marketing to targeted segments in even a sometimes flashy manner (Inforefuge, 2012).
Describe,
References: Bloomberg (2011, December 9). Clark Says Coca-Cola Uses Social Media for Marketing [Video file]. Retrieved from Washington Post website: http://www.washingtonpost.com/business/clark- says-coca-cola-uses-social-media-for-marketing/2011/12/09/gIQAItvOjO_video.html Cashman, J. (2011). Why Use Internet Marketing. Retrieved from http://digitalfireflymarketing.com/why-use-internet-marketing Inforefuge. (2012). Coca-Cola and Pepsi Cola: A web marketing comparison. Retrieved from http://www.inforefuge.com/cocacola-pepsi-web-marketing