Marketing To The Millennials Suzy Menkes Summary
A critique of “Marketing to the Millennials” In her essay “Marketing to the Millennials,” Suzy Menkes addresses the subject of marketing for the Millennial group. Menkes believes that the Millennial group provides a huge incline in today’s marketing system, and that the Millennial group is necessary when coming up with marketing strategies. Menkes does this by using detailed terminology from the marketing business. Menkes’ assertion that the Millennial group is important in consumerism is correct, due to the fact that Millennials are a huge group and consume a large amount of marketed goods.
Menkes begins her piece by noting the importance of the Millennials to the marketing business using detailed terminology from the marketing business itself, assuming that the audience is educated in this area of curriculum. Menkes notes a series of websites including Nowness.com and eluxury.com and assumes that the reader is accustomed to the idea of technology. Menkes states that the Millennials are an important group to keep in mind when developing marketing strategies, she also refers to various amounts of technological innovations within her article to assist in stating her point. Menkes typically refers to the use of social …show more content…
websites and online activity in general to prove the point that the Millennials consume largely based upon the ability to obtain marketed goods rapidly.
The intended audience of Menkes article is, nevertheless, the Millennial group.
The depiction that the Millennial group is the targeted group within the article is proven when Menkes states that the targeted group is in fact the Millennial group. She proposes that the Millennial group is to be thought of when marketing is referred to, due to the fact that Millennials consume a large amount of marketed goods. Menkes constantly refers to technological advancements various amounts of times to show how the Millennial group is typically drawn into consuming marketed goods. Adding to that, Menkes also claims that the Millennial group is particularly fond of the idea of having quick and easy access to quite literally everything within the marketing
region.
Menkes idea that the Millennial group is particularly fond of having immediate access to everything is correct. Typically the Millennial group has grown accustomed to the latest technological advancements which do provide this immediate access to marketed goods. Adding to this Menkes is correct when she concludes that the Millennials consume a large amount of marketed goods. According to the Journal of Strategic Marketing volume 19, issue 6, 2011, "Millennials have been identified as a driving force behind online shopping." In other words Millennials typically use technology to purchase items, which validates Menkes assertion that the Millennials are accustomed to immediate access to items. However, Menkes article contains constant assertions of the reader, such as the intelligence of the audience as well as who the audience is, she intends the audience to be typically the Millennial group.
“The Millennial generation is defined by many as those born between 1980 and 2000. It's a huge group--more than 75 million in the U.S. alone,” Feschuk Scott stated in his article “How to get a slice of that Millennial Pie.” This observation is correct due to the fact that Millennials make up such a large portion of the U.S. population, giving marketers something to think about when creating consumer goods. This reinforces Menkes article due to the fact that she makes constant statements of how Millennials make up such a large portion of consumers. Menkes thus interprets that the Millennial group is a high priority target for marketing business. Concluding, as well as asserting, that the Millennial group is an important benefactor to marketing corporations.
Menkes begins her piece by noting the importance of the Millennials to the marketing business using detailed terminology from the marketing business itself, assuming that the audience is educated in this area of curriculum. Menkes notes a series of websites including Nowness.com and eluxury.com and assumes that the reader is accustomed to the idea of technology. Menkes states that the Millennials are an important group to keep in mind when developing marketing strategies, she also refers to various amounts of technological innovations within her article to assist in stating her point. Menkes typically refers to the use of social …show more content…
websites and online activity in general to prove the point that the Millennials consume largely based upon the ability to obtain marketed goods rapidly.
The intended audience of Menkes article is, nevertheless, the Millennial group.
The depiction that the Millennial group is the targeted group within the article is proven when Menkes states that the targeted group is in fact the Millennial group. She proposes that the Millennial group is to be thought of when marketing is referred to, due to the fact that Millennials consume a large amount of marketed goods. Menkes constantly refers to technological advancements various amounts of times to show how the Millennial group is typically drawn into consuming marketed goods. Adding to that, Menkes also claims that the Millennial group is particularly fond of the idea of having quick and easy access to quite literally everything within the marketing
region.
Menkes idea that the Millennial group is particularly fond of having immediate access to everything is correct. Typically the Millennial group has grown accustomed to the latest technological advancements which do provide this immediate access to marketed goods. Adding to this Menkes is correct when she concludes that the Millennials consume a large amount of marketed goods. According to the Journal of Strategic Marketing volume 19, issue 6, 2011, "Millennials have been identified as a driving force behind online shopping." In other words Millennials typically use technology to purchase items, which validates Menkes assertion that the Millennials are accustomed to immediate access to items. However, Menkes article contains constant assertions of the reader, such as the intelligence of the audience as well as who the audience is, she intends the audience to be typically the Millennial group.
“The Millennial generation is defined by many as those born between 1980 and 2000. It's a huge group--more than 75 million in the U.S. alone,” Feschuk Scott stated in his article “How to get a slice of that Millennial Pie.” This observation is correct due to the fact that Millennials make up such a large portion of the U.S. population, giving marketers something to think about when creating consumer goods. This reinforces Menkes article due to the fact that she makes constant statements of how Millennials make up such a large portion of consumers. Menkes thus interprets that the Millennial group is a high priority target for marketing business. Concluding, as well as asserting, that the Millennial group is an important benefactor to marketing corporations.