Bst1 Task 3
Faculty: Business and IT
Exeter College BTEC Assignment Brief
Course Title
BTEC Level 3 90 Credit Diploma in Business / BTEC Certificate in Business.
Assignment Title
Assignment 1
Unit Number and Title
Unit 3 – Introduction to Marketing
Hand out date
24.04.15
Hand in date
8.05.15
Lecturer
Brian Evans
Scenario/Vocational Context:
For this unit’s assignments you will be required to research the marketing activities of organisations. In the first assignment you will need to focus on how marketing techniques are used in two different organisations. You will then look at how market research impacts on the marketing plan of a specific organisation. In the second assignment you will need to look at the development of a coherent …show more content…
Make sure that you give real world examples of each limitation and constraint identified.
P2
Introduction:
Using Exeter College as your chosen organisation for Task 3 you are required to investigate its use of marketing research as part of your evaluation into representing the company.
To improve your marketing skills, in Task 4 you have also been asked to look at the segmentation and targeting of different customer groups. This will help you to look further than just one target market for each product/service.
Assignment Tasks
Criteria
Task 3
Prepare a PowerPoint presentation to give to your manager that details the marketing research for this company. Include the following:
P3 Describe how a selected organisation uses marketing research to contribute to the development of its marketing plans
Investigate and describe how Exeter College uses marketing research to contribute to the development of its marketing plans. What research do they do and how does this link to the development of the organisation 's marketing …show more content…
Hand in date:
P3
M2
D2
Task 4
P5 Explain how and why groups of customers are targeted for selected products
You have also been asked to produce information sheets on examples of segmentation and targeting. Explaining how and why groups of customers are targeted for selected products.
Choose six different products/services from one of the organisations you have examined so far, and six different target groups.
(You should include products for both consumer and business to business markets).
In each information sheet you need to:
Describe the product/service
Describe the target group and explain why this group has been selected for this product as opposed to others
Explain what method of segmenting the market has been used?
Explain how the group of customers are targeted for selected products
Hand in date:
P5
Faculty: Business and IT
Assignment Brief Guidance
Course Title
BTEC Level 3 Diploma in Business
Unit
Unit 3 – Introduction to
Exeter College BTEC Assignment Brief
Course Title
BTEC Level 3 90 Credit Diploma in Business / BTEC Certificate in Business.
Assignment Title
Assignment 1
Unit Number and Title
Unit 3 – Introduction to Marketing
Hand out date
24.04.15
Hand in date
8.05.15
Lecturer
Brian Evans
Scenario/Vocational Context:
For this unit’s assignments you will be required to research the marketing activities of organisations. In the first assignment you will need to focus on how marketing techniques are used in two different organisations. You will then look at how market research impacts on the marketing plan of a specific organisation. In the second assignment you will need to look at the development of a coherent …show more content…
Make sure that you give real world examples of each limitation and constraint identified.
P2
Introduction:
Using Exeter College as your chosen organisation for Task 3 you are required to investigate its use of marketing research as part of your evaluation into representing the company.
To improve your marketing skills, in Task 4 you have also been asked to look at the segmentation and targeting of different customer groups. This will help you to look further than just one target market for each product/service.
Assignment Tasks
Criteria
Task 3
Prepare a PowerPoint presentation to give to your manager that details the marketing research for this company. Include the following:
P3 Describe how a selected organisation uses marketing research to contribute to the development of its marketing plans
Investigate and describe how Exeter College uses marketing research to contribute to the development of its marketing plans. What research do they do and how does this link to the development of the organisation 's marketing …show more content…
Hand in date:
P3
M2
D2
Task 4
P5 Explain how and why groups of customers are targeted for selected products
You have also been asked to produce information sheets on examples of segmentation and targeting. Explaining how and why groups of customers are targeted for selected products.
Choose six different products/services from one of the organisations you have examined so far, and six different target groups.
(You should include products for both consumer and business to business markets).
In each information sheet you need to:
Describe the product/service
Describe the target group and explain why this group has been selected for this product as opposed to others
Explain what method of segmenting the market has been used?
Explain how the group of customers are targeted for selected products
Hand in date:
P5
Faculty: Business and IT
Assignment Brief Guidance
Course Title
BTEC Level 3 Diploma in Business
Unit
Unit 3 – Introduction to