D2 Introduction To Marketing
D2 introduction to marketing
Market research is the action of gathering information about consumers' needs and preferences. There are various limitations faced by market research which can hinder the validity and use of the information gathered from the research. Without market research Bedford College would fail without a doubt because in order to succeed Bedford college need to know what their target audience want and need. Before Bedford College starts analysing they will first need to gather enough information about their current students and potential student’s needs. For example, the level of qualification they expect to achieve. This information will provide the college with the knowledge it needs to be able to provide an exceptional service that meets the requirements that have been placed by the students. However if these aren’t taken into consideration, it could have a bad influence on the marketing plans because they will not understand the weakness, strength opportunities and threat that their business may have.
The first recommendation I would make to improve validity of market research is for an organisation such as Bedford College to Ask Specific and Objective Questions. Bedford colleges main objective is “Delivering world class skills and vocational education to the communities we serve.” Furthermore in order to achieve this goal, the college would need to carry out research to find out the areas in which they need to improve the services they provide. However if the questions asked are not specific, this might cause the results to be invalid therefore Bedford college should make a sample of specific and objective questions as it will increase the chances of getting accurate results and in doing so making the right decision. If Bedford College carries out an analysis to find out if students are happy with the services they provide, and only question about 10% of students who might say they are satisfied with the service, this might lead to
Market research is the action of gathering information about consumers' needs and preferences. There are various limitations faced by market research which can hinder the validity and use of the information gathered from the research. Without market research Bedford College would fail without a doubt because in order to succeed Bedford college need to know what their target audience want and need. Before Bedford College starts analysing they will first need to gather enough information about their current students and potential student’s needs. For example, the level of qualification they expect to achieve. This information will provide the college with the knowledge it needs to be able to provide an exceptional service that meets the requirements that have been placed by the students. However if these aren’t taken into consideration, it could have a bad influence on the marketing plans because they will not understand the weakness, strength opportunities and threat that their business may have.
The first recommendation I would make to improve validity of market research is for an organisation such as Bedford College to Ask Specific and Objective Questions. Bedford colleges main objective is “Delivering world class skills and vocational education to the communities we serve.” Furthermore in order to achieve this goal, the college would need to carry out research to find out the areas in which they need to improve the services they provide. However if the questions asked are not specific, this might cause the results to be invalid therefore Bedford college should make a sample of specific and objective questions as it will increase the chances of getting accurate results and in doing so making the right decision. If Bedford College carries out an analysis to find out if students are happy with the services they provide, and only question about 10% of students who might say they are satisfied with the service, this might lead to