pass 2 introduction to marketting
Task two
Pass two
Sainsbury`s: when you go and buy a product from Sainsbury’s there are laws that are laws which exist to protect you from certain things some of which I will be explaining below.
Sales and goods acts 1979:
The sales of goods act 1979 makes sure that products are advertised exactly how they are , so that no confusion or misleading can take place during the purchase it helps the consumer know exactly what they are purchasing. This would affect Sainsbury’s because it would mean that they would have to take extra care in making sure that there advertisements are not misleading in any way.
Consumer protection from unfair trading regulations 2008:
The consumer act demands for all customers to be treated fairly and demands honesty from businesses, it was targeted at businesses who don’t always treat their customers fairly or who don’t treat their customers with honesty. This shouldn’t have affected Sainsbury’s as much as they are a big organisation and because they are a well reputed organisation and it is very unlikely for them to face problems because of dishonesty or because their customers are being treated unfairly.
However, if they are faced with a problem like this it probably would be dealt with there and then and the matter would’ve finished at hand.
Consumer protection (distance selling) regulations 2000:
Distance selling is when there is no actual communication between the business and the customer for example shopping online, this act requires the business to provide us as customers clear information about the product so we are not mislead and we know what we are purchasing.
This would mean that they have to change their marketing techniques and they would have to change the way they appeal to their audience.
Data protection act 1998:
The data protection act is designed to protect customers from the business taking disadvantage of their personal information. This affects any business that keep databases or
Pass two
Sainsbury`s: when you go and buy a product from Sainsbury’s there are laws that are laws which exist to protect you from certain things some of which I will be explaining below.
Sales and goods acts 1979:
The sales of goods act 1979 makes sure that products are advertised exactly how they are , so that no confusion or misleading can take place during the purchase it helps the consumer know exactly what they are purchasing. This would affect Sainsbury’s because it would mean that they would have to take extra care in making sure that there advertisements are not misleading in any way.
Consumer protection from unfair trading regulations 2008:
The consumer act demands for all customers to be treated fairly and demands honesty from businesses, it was targeted at businesses who don’t always treat their customers fairly or who don’t treat their customers with honesty. This shouldn’t have affected Sainsbury’s as much as they are a big organisation and because they are a well reputed organisation and it is very unlikely for them to face problems because of dishonesty or because their customers are being treated unfairly.
However, if they are faced with a problem like this it probably would be dealt with there and then and the matter would’ve finished at hand.
Consumer protection (distance selling) regulations 2000:
Distance selling is when there is no actual communication between the business and the customer for example shopping online, this act requires the business to provide us as customers clear information about the product so we are not mislead and we know what we are purchasing.
This would mean that they have to change their marketing techniques and they would have to change the way they appeal to their audience.
Data protection act 1998:
The data protection act is designed to protect customers from the business taking disadvantage of their personal information. This affects any business that keep databases or