Unit 3 - P2
P2 – Description of the Limitations and Constraints of Marketing Activities
Introduction
When marketing their products on the market businesses have to be careful, they must ensure that they are following all of the laws and regulations which have been set up by various governments so that their marketing activities are not stopped. In this report I will describe some of the limitations and constraints which have been put on marketing activities by various authorities.
Consumer Law
All businesses must ensure that their marketing activities fall within the laws and regulations set up by the authorities, In recent years various organisations have put an emphasis on customer protection and thus many laws and regulations have been introduced; all of these must be followed by businesses. Laws and regulations are constantly changing and it is a business’s responsibility to keep up to date with them or else they will feel the repercussions of disobeying them.
Sale of Goods Act 1979
The sales of goods act 1979 is one of the most important asks which all businesses are obliged to follow. The sales of goods act states that business must only sell goods that are as described in marketing (packaging, advertisements, etc.) This means businesses cannot advertise an Apple iMac and then sell a Pear iMac to their customers. Another part of the sale of goods act which businesses have to follow is the part of the act which states that products must be ‘of satisfactory quality’; this means that businesses can only sell products which are of decent quality and not products which wall fall apart when used on first instance. Businesses must ensure that all of their products are described accurately so that they do not fail to follow this act. If a business’s product is not deemed to pass this regulation then the business must substantiate any claims that are made against their products.
An example of a business failing to take into account this regulation would be a product such as a
Introduction
When marketing their products on the market businesses have to be careful, they must ensure that they are following all of the laws and regulations which have been set up by various governments so that their marketing activities are not stopped. In this report I will describe some of the limitations and constraints which have been put on marketing activities by various authorities.
Consumer Law
All businesses must ensure that their marketing activities fall within the laws and regulations set up by the authorities, In recent years various organisations have put an emphasis on customer protection and thus many laws and regulations have been introduced; all of these must be followed by businesses. Laws and regulations are constantly changing and it is a business’s responsibility to keep up to date with them or else they will feel the repercussions of disobeying them.
Sale of Goods Act 1979
The sales of goods act 1979 is one of the most important asks which all businesses are obliged to follow. The sales of goods act states that business must only sell goods that are as described in marketing (packaging, advertisements, etc.) This means businesses cannot advertise an Apple iMac and then sell a Pear iMac to their customers. Another part of the sale of goods act which businesses have to follow is the part of the act which states that products must be ‘of satisfactory quality’; this means that businesses can only sell products which are of decent quality and not products which wall fall apart when used on first instance. Businesses must ensure that all of their products are described accurately so that they do not fail to follow this act. If a business’s product is not deemed to pass this regulation then the business must substantiate any claims that are made against their products.
An example of a business failing to take into account this regulation would be a product such as a