Prepare a presentation in a suitable format on the two business organisations you have selected (this may take the form of a slide show with speaker notes but a written report would be equally acceptable). Within this you will need to:
• explain the reasons for your choice of businesses and explain briefly how you planned and carried out your research
Introduction
In this Business Presentation I will discuss………….
(in this introduction you want to detail everything you are going to discuss in activity 1 – you will need to improve this after you have finished)
I have chosen these two businesses because………………… or I chose Polhill Garden Centre and Churchill Theatre …show more content…
because…………………
Don’t just say your teacher chose them! You could say we discussed it as a group and did research into which businesses we could visit.
(Polhill Garden Centre is close to your home, perhaps you are interested in their products?, perhaps you know someone who uses the centre regularly, perhaps you are environmentally concerned about their use of wood, worried about the selling of animals)
(Churchill Theatre is a national business, which company is it owned by, which other theatres does the company own? perhaps family or friends have visited there, how it competes with its competitors in central London interests you)
I conducted the following research………… or The following research was conducted………….
(what did you do? Be specific and explain how this helped you in your task – for example you visited both businesses, you researched on numerous websites (refer to bibliography at the end))
I planned for the research by…………….. or The research was planned by………….
(you may wish to include a time line of the activities you conducted, what problems did you encounter how did you overcome them)
• describe and compare the aims, objectives, purpose, activities and main competitors for each of the two businesses investigated.
Purpose
The purpose Polhill is………………………. The purpose of Churchill Theatre is………………………….
(Think about the mission statement or the overriding point of each businesses existence, how are the two businesses purpose different)
Activites
Polhill and Churchill have very different activities………….Polhill’s core business activity is selling plants but it also sells………………..
(You will need to detail all the business activities of Pohill (basically this is everything that it sells (use the Polhill website)) you will also need to investigate whether some of these activities are charity based or socially based (i.e.
not revenue/profit driven).
Churchill’s core business is……………………………..
(You will need to detail all the business activities of Chucrchill)
(You will need to reflect on the difference in the activities of the two businesses)
Competitors
Polhill operates in a highly competitive market its main competitors are…………….
(You will need to describe Polhill’s competitors, how do they compete? Which one in their main competitor and why? You may wish to use Google maps to illustrate where its competitors are but make sure you annotate it (unlike the example below!), which sector do they operate in? How has Polhill diversified?)
Churchill also operates in a competitive market and its main competitors are…………….
(You will need to describe Churchill’s competitors, how do they compete? Which sector are they in? How fierce is this the competition, Have Churchill diversified?, What are Churchill’s future plans)
(You will need to reflect on the difference in the competitors of the two …show more content…
businesses)
Aims and Objectives
Aims are……………. and objectives are…………..
Objectives need to be SMART and SMART stands for…………..
Is important that objectives are SMART because…………
Polhill’s aims and objectives
Polhill’s key aim is…………………
(use page 16 of the text book)
The objectives that are in place for Polhill to achieve this aim are…………..
1)
2)
3)
4)
Polhill’s second aim is…………………
(use page 16 of the text book)
The objectives that are in place for Pohill to achieve this aim are…………..
1)
2)
3)
4)
(You may wish to discuss a third aim)
Pohills third aim is…………………
(use page 16 of the text book)
The objectives that are in place for Polhill to achieve this aim are…………..
1)
2)
3)
4)
Churchill’s aims and objectives
Churchill’s key aim is…………………
(use page 16 of the text book)
The objectives that are in place for Churchill to achieve this aim are…………..
1)
2)
3)
4)
Churchill’s second aim is…………………
(use page 16 of the text book)
The objectives that are in place for Churchill to achieve this aim are…………..
1)
2)
3)
4)
(You may wish to discuss a third aim)
Churchil’s third aim is…………………
(use page 16 of the text book)
The objectives that are in place for Churchill to achieve this aim are…………..
1)
2)
3)
4)
Polhill and Churchill have a variety of aims and objectives. They are similar in the following ways…………..
However they are different in the following ways……………….
The reason for these differences is because…………………….
(Does their ownership, size have an effect?)
consider to what extent the aims and objectives of one of the businesses are being met. Justify your answer
To what extent has X met its aims and objectives
In this section I will consider how far X has gone in achieving their aims and objectives………… or This part of my report evaluates X success in meeting its aims and objectives………….. or I will now discuss whether X has met its aims and objectives…………..
(You will need to go through the aims and objectives that you discussed above and discuss and evidence whether the aim and Objectives have met, partially met or not met. You may wish to produce a table like this:
Aim and Objective
Status (met, partially met, not met)
Evidence and Justification
A: Maximise Sales
Met
11.4% increase in Group sales in 2009 taken from the Tesco’s interim results.
(In light of the recession is this good or bad and why?)
Ob: Reduce prices on a range of goods during 2010
Met
A New Year campaign has extended the 'mega basket' of over 10,000 best selling products that Tesco’s monitor all year in a bid to ensure that no-one is cheaper. This indicates that Tesco’s continues to reduce its prices.
(Could you find any additional evidence?)
Ob: To continue the double award points for club card users in 2010
Met
Club card users can still obtain double points, this has been advertised on the television and in national press
(could you produce a screen print of this evidence)
Ob: Continue to expand overseas
Met
(can you find any evidence to support this?)
explain how far either of the two businesses investigated operate or trade in an ethical manner.
In this section of my report I will explaining whether X operates in and ethical manner…… or Ethics are an important issue for all businesses to consider, this section examines how ethical X is…………..
(Using pg 26/27 of the book, describe what ethics is, describe the different ethical pressures placed on the business, through your research discuss and justify whether your chosen business operates in an ethical way using evidence, what has it actually done to be ethically, be sure to state whether you believe the chosen business operates ethically and to what extent)
produce a bibliography of sources used.
Detail the book:
List any websites you used: http://www.prnewswire.co.uk/cgi/news/release?id=96013 www.tesco.com www.flightpathbromley.org.uk etc etc Detail any visits you went on:
Polhill trip
Notes:
Please ensure your report is free from typos and grammatically mistakes, you are awarded points on this. Remember that Polhill’s has a capital T, along with other names.