EGT1 Task 3
4. Discuss how marketing policies and procedures may impact on the marketing activities conducted.
Most appropriate marketing activities How marketing policies and procedures may impact on the marketing activities
1. Development and contribution of samples, case, studies, testimonies and other evidence of enterprise activity Ethical principles: when designing and distributing the samples and testimonials we need to tell the truth to customers, make are the information provided are the original, honest and not provide any misleading information
2. Development of media releases, articles and media background information Competition legislation: information and contents designed on articles should be focusing on the business itself, not comparing the products with its business competitor to avoid any legal hassles
3. Online information Consumer legislation: all the business transactions and ordering details should be strictly following with the …show more content…
honest and transparent consumer protection procedures. We also need to ensure consumers personal data and information are protected and should not be leaked nor hacked
5. Discuss which of the marketing activities you have identified you believe are most suitable for the company and explain why. This could include one or more of the three activities you initially identified.
Most suitable marketing activity Why is it most suitable
Online information Financial: it is the most cost effective way to the maximum amount of the business sales and profit within a certain fixed amount of time frame
As part of the proposal you will also need to develop and include an action plan for the marketing activities that sets out the broad tasks that need to be completed as well as timelines and responsibilities for relevant staff members as referred to in the Marketing Plan. You should also provide details of indicative costs for each of the activities you are recommending. To develop your action plan, you can use any type of project planning tool such as a Gantt chart.
Send your proposal and action plan to your assessor with a covering email seeking approval for your proposal and plan.
Marketing activities action plan:
Marketing activities actions Staff responsibilities Timelines Costs Required resources Monitoring and evaluation strategies
1. review the current online system Marketing manager – responsible for getting feedback of the current online system 26/06/16 to 30/06/16 $300 Human resources: skillful and experienced marketing staff are needed to ensure the feedback are collected on a timely basic Key success areas: click rate per day and number of visitor per day with current online system
2. Review customer requirements and expectation Marketing manager – responsible for understanding and integrating the customer needs and expectations into the proposed online systems 26/06/16 to 05/07/16 $500 Finance: customers are selected to ensure the repeated a certain types of target segment Publicinterest: both positive and negative feedback and comments need to be collected from the target customers
3. coordinate and liaison with the IT staff to upgrade new information online Marketing manager – responsible for explaining the required information to be added to online system IT personal, responsible for adding the required information and ensuring the online system is easy to manage 06/07/16 to 12/07/16 $700 Resource contributions from suppliers and partners: marketing managers contributions need to be integrate with the IT staff to ensure the maximum resource from the new online system designing Results/outputs/outcomes: positive and satisfactory results to be expected from the new online system to create more sales from the new and current customers
Assessment Task 3: Marketing activity case study
Part A
Imagine that your Manager (your assessor) has identified that one of the marketing activities that is to be conducted is to write an article in the local paper about the company and its products and/or services (this should be the same company as you selected for Assessment Task 2).
Your Manager has indicated that the purpose of the article is to generate awareness and interest in the company and that will hopefully lead to increased sales.
The article you develop should include:
A headline
An opening paragraph (introduction) of about 25-40 words in length and provides the most important and interesting news.
Further short paragraphs of about 30-40 words, each one has a main idea and different fact. They may also include quotes from people involved or experts.
Details in order of importance, with the least important details at the end of the article, thus allowing readers to skim over the start of the article to gain the essential facts before deciding to read
on.
A final summary of facts and opinions at the end of the article.
• A headline:
Are you still working about gaining weight enjoying the delicious food? Well it is time stop having this guilty feeling now. You can enjoy guilty free burger at King Burger Center Shop
• Opening paragraph to introduce some interesting news about King Burger Center Shop:
At King Burger Center Shop, we offer you not only a healthy and delicious gourmet we are also ensuring you with a full nutrition and diet burger no matter you have diabetes about the high cholesterol level. King Burger Center Shop your worries will all be done
• Customers’ comments about King Burger Center Shop and its products:
Not only month watering experiences. Its products texture and contents are so attractive that I cannot stop coming back to them for another go
• Summary of King Burger Center Shop and its products:
King Burger Center Shop aims to provide an authentic and original local burgers to its valued customers. At King Burger Center Shop, we are not only striving to gain customers acknowledgement of product quality and customer service level we also gain to identify the continuous improvement opportunities to improve our products. We are always on the alert of staying ahead of trends and market developments. We offer product of
Bacon burger
Beef burger
Chicken burger
Part B
Amend the marketing activities plan that you developed in Assessment Task 2:
Marketing activities actions Staff responsibilities Timelines Costs Required resources Monitoring and evaluation strategies
1. review the current online system Marketing manager – responsible for getting feedback of the current online system 26/06/16 to 28/06/16 $100 Human resources: skillful and experienced marketing staff are needed to ensure the feedback are collected on a timely basic Key success areas: click rate per day and number of visitor per day with current online system
2. Review customer requirements and expectation Marketing manager – responsible for understanding and integrating the customer needs and expectations into the proposed online systems 26/06/16 to 01/07/16 $200 Finance: customers are selected to ensure the repeated a certain types of target segment Public interest: both positive and negative feedback and comments need to be collected from the target customers
3. Coordinate and liaison with the IT staff to upgrade new information online Marketing manager – responsible for explaining the required information to be added to online system IT personal, responsible for adding the required information and ensuring the online system is easy to manage 06/07/16 to 10/07/16 $200 Resource contributions from suppliers and partners: marketing managers contributions need to be integrate with the IT staff to ensure the maximum resource from the new online system designing Results/ outputs/ outcomes: positive and satisfactory results to be expected from the new online system to create more sales from the new and current customers
Assessment Task 4: Case study – Review and report on marketing activities
1. A description of the promotional activity undertaken by Nissan Almera as describe in the case study.
Use online competition: create an online competition game to let customers win a drawing and thus let more customers tend to participate with this advertisement strategy
Research and analyze customer’s information: by understand each target segment’s expectations we intend to allocate their different needs to match with each different product category
Focus on online information and system: get customers to participate and browser online to ensure customers are getting more interested in the company’s product lines ad ranges
The company also use outdoor advertisement and social media campaign
2. A summary of the background to the campaign and expected outcomes.
To be able to get the maximum attentions and attractions from the target and potential customers ensure the majorities of the customers would like to test the company’s products
Once the potential customers tested its products get attracted and have the impulsive purchasing decisions. The company achieved its sales results by implementing with the different channels of social media
Results included:
More than 8000 customers enrolled to win withdraw
High customer inquiry rate
High customer participation rate
Customer spend the minimum amount of time to claim the car and get the sales deal completed
3. A summary of the promotional strategy undertaken, as well as its implementation.
Use display cards, promotion signage and banners
Use direct mailing and social media channels such as Facebook, Twister, etc.
Create customers awareness by launching the product testing
Use associated outdoor campaign and social media support
4. A summary of the outcomes of the promotional activities.
More customer participation rate
More customer inquiry rate
More customer interests and acknowledgement created instantly from onsite
More instant sales are created
5. Your ideas for future promotional campaigns.
Loyalty program: the company needs to identify which segment is their target customers on the highest spending amount customers. By identifying this segment the company can implement more advertisement and campaign to follow up with the new product release and media announcement
Most appropriate marketing activities How marketing policies and procedures may impact on the marketing activities
1. Development and contribution of samples, case, studies, testimonies and other evidence of enterprise activity Ethical principles: when designing and distributing the samples and testimonials we need to tell the truth to customers, make are the information provided are the original, honest and not provide any misleading information
2. Development of media releases, articles and media background information Competition legislation: information and contents designed on articles should be focusing on the business itself, not comparing the products with its business competitor to avoid any legal hassles
3. Online information Consumer legislation: all the business transactions and ordering details should be strictly following with the …show more content…
honest and transparent consumer protection procedures. We also need to ensure consumers personal data and information are protected and should not be leaked nor hacked
5. Discuss which of the marketing activities you have identified you believe are most suitable for the company and explain why. This could include one or more of the three activities you initially identified.
Most suitable marketing activity Why is it most suitable
Online information Financial: it is the most cost effective way to the maximum amount of the business sales and profit within a certain fixed amount of time frame
As part of the proposal you will also need to develop and include an action plan for the marketing activities that sets out the broad tasks that need to be completed as well as timelines and responsibilities for relevant staff members as referred to in the Marketing Plan. You should also provide details of indicative costs for each of the activities you are recommending. To develop your action plan, you can use any type of project planning tool such as a Gantt chart.
Send your proposal and action plan to your assessor with a covering email seeking approval for your proposal and plan.
Marketing activities action plan:
Marketing activities actions Staff responsibilities Timelines Costs Required resources Monitoring and evaluation strategies
1. review the current online system Marketing manager – responsible for getting feedback of the current online system 26/06/16 to 30/06/16 $300 Human resources: skillful and experienced marketing staff are needed to ensure the feedback are collected on a timely basic Key success areas: click rate per day and number of visitor per day with current online system
2. Review customer requirements and expectation Marketing manager – responsible for understanding and integrating the customer needs and expectations into the proposed online systems 26/06/16 to 05/07/16 $500 Finance: customers are selected to ensure the repeated a certain types of target segment Publicinterest: both positive and negative feedback and comments need to be collected from the target customers
3. coordinate and liaison with the IT staff to upgrade new information online Marketing manager – responsible for explaining the required information to be added to online system IT personal, responsible for adding the required information and ensuring the online system is easy to manage 06/07/16 to 12/07/16 $700 Resource contributions from suppliers and partners: marketing managers contributions need to be integrate with the IT staff to ensure the maximum resource from the new online system designing Results/outputs/outcomes: positive and satisfactory results to be expected from the new online system to create more sales from the new and current customers
Assessment Task 3: Marketing activity case study
Part A
Imagine that your Manager (your assessor) has identified that one of the marketing activities that is to be conducted is to write an article in the local paper about the company and its products and/or services (this should be the same company as you selected for Assessment Task 2).
Your Manager has indicated that the purpose of the article is to generate awareness and interest in the company and that will hopefully lead to increased sales.
The article you develop should include:
A headline
An opening paragraph (introduction) of about 25-40 words in length and provides the most important and interesting news.
Further short paragraphs of about 30-40 words, each one has a main idea and different fact. They may also include quotes from people involved or experts.
Details in order of importance, with the least important details at the end of the article, thus allowing readers to skim over the start of the article to gain the essential facts before deciding to read
on.
A final summary of facts and opinions at the end of the article.
• A headline:
Are you still working about gaining weight enjoying the delicious food? Well it is time stop having this guilty feeling now. You can enjoy guilty free burger at King Burger Center Shop
• Opening paragraph to introduce some interesting news about King Burger Center Shop:
At King Burger Center Shop, we offer you not only a healthy and delicious gourmet we are also ensuring you with a full nutrition and diet burger no matter you have diabetes about the high cholesterol level. King Burger Center Shop your worries will all be done
• Customers’ comments about King Burger Center Shop and its products:
Not only month watering experiences. Its products texture and contents are so attractive that I cannot stop coming back to them for another go
• Summary of King Burger Center Shop and its products:
King Burger Center Shop aims to provide an authentic and original local burgers to its valued customers. At King Burger Center Shop, we are not only striving to gain customers acknowledgement of product quality and customer service level we also gain to identify the continuous improvement opportunities to improve our products. We are always on the alert of staying ahead of trends and market developments. We offer product of
Bacon burger
Beef burger
Chicken burger
Part B
Amend the marketing activities plan that you developed in Assessment Task 2:
Marketing activities actions Staff responsibilities Timelines Costs Required resources Monitoring and evaluation strategies
1. review the current online system Marketing manager – responsible for getting feedback of the current online system 26/06/16 to 28/06/16 $100 Human resources: skillful and experienced marketing staff are needed to ensure the feedback are collected on a timely basic Key success areas: click rate per day and number of visitor per day with current online system
2. Review customer requirements and expectation Marketing manager – responsible for understanding and integrating the customer needs and expectations into the proposed online systems 26/06/16 to 01/07/16 $200 Finance: customers are selected to ensure the repeated a certain types of target segment Public interest: both positive and negative feedback and comments need to be collected from the target customers
3. Coordinate and liaison with the IT staff to upgrade new information online Marketing manager – responsible for explaining the required information to be added to online system IT personal, responsible for adding the required information and ensuring the online system is easy to manage 06/07/16 to 10/07/16 $200 Resource contributions from suppliers and partners: marketing managers contributions need to be integrate with the IT staff to ensure the maximum resource from the new online system designing Results/ outputs/ outcomes: positive and satisfactory results to be expected from the new online system to create more sales from the new and current customers
Assessment Task 4: Case study – Review and report on marketing activities
1. A description of the promotional activity undertaken by Nissan Almera as describe in the case study.
Use online competition: create an online competition game to let customers win a drawing and thus let more customers tend to participate with this advertisement strategy
Research and analyze customer’s information: by understand each target segment’s expectations we intend to allocate their different needs to match with each different product category
Focus on online information and system: get customers to participate and browser online to ensure customers are getting more interested in the company’s product lines ad ranges
The company also use outdoor advertisement and social media campaign
2. A summary of the background to the campaign and expected outcomes.
To be able to get the maximum attentions and attractions from the target and potential customers ensure the majorities of the customers would like to test the company’s products
Once the potential customers tested its products get attracted and have the impulsive purchasing decisions. The company achieved its sales results by implementing with the different channels of social media
Results included:
More than 8000 customers enrolled to win withdraw
High customer inquiry rate
High customer participation rate
Customer spend the minimum amount of time to claim the car and get the sales deal completed
3. A summary of the promotional strategy undertaken, as well as its implementation.
Use display cards, promotion signage and banners
Use direct mailing and social media channels such as Facebook, Twister, etc.
Create customers awareness by launching the product testing
Use associated outdoor campaign and social media support
4. A summary of the outcomes of the promotional activities.
More customer participation rate
More customer inquiry rate
More customer interests and acknowledgement created instantly from onsite
More instant sales are created
5. Your ideas for future promotional campaigns.
Loyalty program: the company needs to identify which segment is their target customers on the highest spending amount customers. By identifying this segment the company can implement more advertisement and campaign to follow up with the new product release and media announcement