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unit 4 p5
Data Protection Act 1998

Topshop asks for cutomer’s name, telephone number, home address, email address and age for competitions, prizedraws, or newsletter sign ups. When a purchase is made on their site, in addition to the above, they also ask for delivery address, and payment method details and they may obtain information about customer’s usage of their Website to help them develop and improve it further through online surveys and other requests. The data the company holds of its customers will enable Topshop, and its processors, to fulfil customer’s order, to notify them about important functionality changes and for statistical or survey purposes to improve their website and their services to customers. They may also send customers from time to time (by email or post) information about products and services and details of promotions and special offers from Topshop.
Data Protection Act 1998 gives customers the right to know what personal information about them is held by organisations and also sets down rules for businesses about how they handle this information in order to protect it from being misused.
When customers buy products from Topshop, or even just visit their website, the business will collect this information and data about them. This might include their name, address and contact details such as their email address. If applying for a job at Topshop this information might include things like previous education, experience, actual job position and qualifications.
Topshop customers have the right to know what information the company holds about them therefore under the Data Protection Act the business must let the customers know what information they have about them, whether it is on computers or on paper.
If the customers or employees find out that Topshop holds inaccurate information about them, for example it says that one of the employees does not have previous experience when they have he/she has the right to ask the business to correct,

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