Ahmed unit 12 lubega p4
Product
Topshop benefits from personalisation of products as it helps the business recognise meeting the customer needs better because a customer can specifically make the product by itself online. This means that the business can attain greater customer satisfaction as well as ensure customers remain loyal. Personalisation can also create a better way of communicating and keeping a good relationship with the customer so they can revisit the website more frequently. Topshop are able to personalise products at a lower cost which means mass customisation helps the business to make use of mass production and to also introduce personalisation in the marketing mix.
Price
Topshop benefits from cutting out the middle man because it saves money as the middle man is out of the way when selling their products. This would mean customers coming directly to Topshop for their products and services and it can lead to more sales which would result in more profit
Place
Topshop has many advantages from globalisation because this helps the business expand internationally so they can reach a wider target audience and also more customers. This can also positively increase greater revenue. Topshop benefits from search engine optimisation as it shows the popular and most searched businesses therefore it leads to more people being able to find the website faster and simpler.
Promotion
Topshop benefits from online promotion because this helps the business to inform customers about the latest products and services. It also improves sales of the business as it is communicating directly with the customer. The business can promote online by the use of email, newsletters, and pop ups, ads etc. This benefits Topshop because they are able to reach a wider target audience and helps to create awareness of the business. This potentially increases the number of customers and keeps hold of existing customers who visit the website. Topshop benefits from customer relationship management as this
Topshop benefits from personalisation of products as it helps the business recognise meeting the customer needs better because a customer can specifically make the product by itself online. This means that the business can attain greater customer satisfaction as well as ensure customers remain loyal. Personalisation can also create a better way of communicating and keeping a good relationship with the customer so they can revisit the website more frequently. Topshop are able to personalise products at a lower cost which means mass customisation helps the business to make use of mass production and to also introduce personalisation in the marketing mix.
Price
Topshop benefits from cutting out the middle man because it saves money as the middle man is out of the way when selling their products. This would mean customers coming directly to Topshop for their products and services and it can lead to more sales which would result in more profit
Place
Topshop has many advantages from globalisation because this helps the business expand internationally so they can reach a wider target audience and also more customers. This can also positively increase greater revenue. Topshop benefits from search engine optimisation as it shows the popular and most searched businesses therefore it leads to more people being able to find the website faster and simpler.
Promotion
Topshop benefits from online promotion because this helps the business to inform customers about the latest products and services. It also improves sales of the business as it is communicating directly with the customer. The business can promote online by the use of email, newsletters, and pop ups, ads etc. This benefits Topshop because they are able to reach a wider target audience and helps to create awareness of the business. This potentially increases the number of customers and keeps hold of existing customers who visit the website. Topshop benefits from customer relationship management as this