Markiting Oberoi
Marketing Plan Of Oberoi Hotels, NEW DELHI
The Oberoi Hotels, India, is representative of the five star brand within the 'ExclusiveBusiness Hotels of the World' group.
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The Oberoi properties are renowned for their convenient and strategic locations withinmajor cities throughout the country.
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Also synonymous with the brand are the high level of personal service guests receive, and theextensive range of comprehensive business facilities available in luxurious settings.
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The Oberoi Hotels, India has 127 exclusive rooms and is targeting corporate guests with a 2 to3night stay requirement.
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Target business segments include the IT sector, due to the proximity of the property to Gurgaonand Noida the IT HUB of India; the automotive industry in order tocapitalize on the strategic location of the hotel in relation to the Overall Motors Plantthe NCR region, ie Gaziabad, Gurgaon and Noida mainly.
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Indiaand travel trade guests attending National and International Travel Fares at theIndiaExhibition Halls.
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Differentiating the type of business service offered, from that of the competition, will assist not onlyin building the Oberoi brand as a whole, but will attract frequent business travelers, who require ahigher level of personal service and recognition than they can receive at competitive five star properties in NEWDELHI. This will provide the Oberoi hotel with an opportunity to leverage its corecompetencies as regards servicing the business traveller in a luxurious environment.
Situation Analysis
The Oberoi Group
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The Oberoi Group, founded in 1934, operates 28 hotels and three cruisers in five countriesunder the luxury ‘Oberoi’ and five-star ‘Trident’ brands.
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The Group is also engaged in flight catering, airport restaurants, travel and ttheirservices, car rentals, project management and corporate air charters.
•
Oberoi Hotels & Resorts is synonymous the world over with providing the right blend of service, luxury and quiet efficiency.
•
The Oberoi Hotels, India, is representative of the five star brand within the 'ExclusiveBusiness Hotels of the World' group.
•
The Oberoi properties are renowned for their convenient and strategic locations withinmajor cities throughout the country.
•
Also synonymous with the brand are the high level of personal service guests receive, and theextensive range of comprehensive business facilities available in luxurious settings.
•
The Oberoi Hotels, India has 127 exclusive rooms and is targeting corporate guests with a 2 to3night stay requirement.
•
Target business segments include the IT sector, due to the proximity of the property to Gurgaonand Noida the IT HUB of India; the automotive industry in order tocapitalize on the strategic location of the hotel in relation to the Overall Motors Plantthe NCR region, ie Gaziabad, Gurgaon and Noida mainly.
•
Indiaand travel trade guests attending National and International Travel Fares at theIndiaExhibition Halls.
•
Differentiating the type of business service offered, from that of the competition, will assist not onlyin building the Oberoi brand as a whole, but will attract frequent business travelers, who require ahigher level of personal service and recognition than they can receive at competitive five star properties in NEWDELHI. This will provide the Oberoi hotel with an opportunity to leverage its corecompetencies as regards servicing the business traveller in a luxurious environment.
Situation Analysis
The Oberoi Group
•
The Oberoi Group, founded in 1934, operates 28 hotels and three cruisers in five countriesunder the luxury ‘Oberoi’ and five-star ‘Trident’ brands.
•
The Group is also engaged in flight catering, airport restaurants, travel and ttheirservices, car rentals, project management and corporate air charters.
•
Oberoi Hotels & Resorts is synonymous the world over with providing the right blend of service, luxury and quiet efficiency.
•