Marks and Spencer

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Marks and Spencer

MARKS & SPENCER (Individual Analysis)

Words Count:2064(excluding tables)

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Introduction:

Marks and Spencer plc is a UK-based company. The business is known best as a retailer. There are over 622 Marks & Spencer stores throughout the UK that sell clothing, food and household goods. The core of its retailing business is clothing, particularly women's.

What market segments do the three different product ranges serve? Assume that the Perfect and Classic ranges serve essentially the same segment.

| |Perfect and Classic ranges |Autograph range |Per Una range |
|Logo |[pic] |[pic] |[pic] |
|Target Customer Age | | | |
|Range |Women of all ages |35 years and above |25-35 years |
|Estimated Clothing | | | |
|Size |UK 8-24 |UK 8 - 22 |UK 8 - 18 |
|Main requirement |Simple and basic pieces. |Elegant and timely pieces. |Special and detail design to make it a |
| | | |unique piece of clothes. |

Being the largest clothing retailer in the United Kingdom, as well as being the 43rd largest retailer in the world with over 21 million people visiting their stores each week, Marks and Spencer (M&S) had made a name in the British culture just as much as the Beatles and Fish & Chips. When people talk about M&S, people use to think of the ranges of quality clothing they offered that would last for as

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