Project Report on the Analysis of the
Performance and Position of
Submitted To: Submitted By:
Table of Contents
Chapter Page No.
1. Introduction
2. History
3. Financial Performance
4. Social and environmental policy
5. Plan A
6. Marketing
7. A New Store Format
8. Products
9. Technology
10. Head Office Locations
11. Stores
12. Store Formats
13. Senior Management
14. References
1. Introduction
Marks & Spencer (M&S) is a major British retailer, with over 840 stores in more than 30 countries around the world, over 600 domestic and 285 international.[1][2] It is the largest clothing retailer in the United Kingdom, as well as being a food retailer, and as of 2008, the 43rd largest retailer in the world.[3] Most of its domestic stores sell both clothing and food, and since the turn of the century it has started expanding into other ranges such as home wares, furniture and technology.
In 1998 it became the first British retailer to make a pre-tax profit of over £1 billion,[4] though a few years later it plunged into a crisis which lasted for several years. After fostering significant growth in recent years, mid 2008 has seen share prices plunge, worth well under 50% their value of twelve months before, as M&S struggles to cope with more conservative shoppers amidst the credit crunch.[5]
It is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.
2. History
Early years
The company was founded by Michael Marks, an immigrant from Minsk (now in Belarus), in 1884 as a single market stall in Leeds. After Thomas Spencer joined the company in 1894 it was known as 'Marks and Spencer'. The site of the first stall is marked with a green and gold commemorative clock in Leeds Kirkgate Market. One of the original Penny Bazaars - in the Grainger Market, Newcastle upon Tyne - remains open to this day, and is now the smallest M&S store in operation.
Marks and Spencer, known colloquially
References: 24.Management: The Marks & Spencer Way, Weidenfield & Nicolson, 1990.