Marks and Spencer Strategies
A Case Study on Marks and Spencer
by stoked, Jul 24, 2008
A case study on Marks and Spencer which includes: The company at present, Background of the Study, Case Background, Problem, SWOT Analysis, Alternative Courses of Action, Recommendation, Conclusion.
A Case Study on Marks and Spencer
The Company at Present
Marks and Spencer has over 450 stores located throughout the UK, this includes the largest store at Marble Arch, London.
In addition, the Company has 150 stores worldwide, including over 130 franchise businesses, operating in 30 countries.
Background of the Company
* Marks and Spencer (M&S) of Britain (often referred to as Marks & Sparks by locals) is a general retailer that sells clothes, gifts, home furnishings, and foods under the St. Michael trademark in the UK, Europe, the Americas and Far East. * The company also operates financial services segment, which accounted for about 3% of the company 's 1998 profits (Dow Jones Industrial 1999) * Marks & Spencer started as a stall in 1884 by Michael Marks in the Leads market using an L5 loan from a wholesaler * Its philosophy is to sell durable merchandise at a moderate price. It has merchandise made to its specifications. * By 1901, the company acquired 35 Outlets as well as a new partner, Tom Spencer * By 1949 all the company 's stores carried mostly private label (St. Michael) products produced by British suppliers (De Nardi-Cole 1998).
Case Background
* Britain has often been called a country of shopkeepers, and Marks & Spencer (M&S) is undoubtedly the shop keeping leader * With nearly 300 stores in the United Kingdom, M&S is the country 's largest retailer : it holds 17 percent of the UK clothing market * Its marble arch store in London is in the Guinness Book of World Records as the store that takes in more revenue per square foot than any other in the world * Soft goods (clothes and household textiles) account for about 58 percent of
by stoked, Jul 24, 2008
A case study on Marks and Spencer which includes: The company at present, Background of the Study, Case Background, Problem, SWOT Analysis, Alternative Courses of Action, Recommendation, Conclusion.
A Case Study on Marks and Spencer
The Company at Present
Marks and Spencer has over 450 stores located throughout the UK, this includes the largest store at Marble Arch, London.
In addition, the Company has 150 stores worldwide, including over 130 franchise businesses, operating in 30 countries.
Background of the Company
* Marks and Spencer (M&S) of Britain (often referred to as Marks & Sparks by locals) is a general retailer that sells clothes, gifts, home furnishings, and foods under the St. Michael trademark in the UK, Europe, the Americas and Far East. * The company also operates financial services segment, which accounted for about 3% of the company 's 1998 profits (Dow Jones Industrial 1999) * Marks & Spencer started as a stall in 1884 by Michael Marks in the Leads market using an L5 loan from a wholesaler * Its philosophy is to sell durable merchandise at a moderate price. It has merchandise made to its specifications. * By 1901, the company acquired 35 Outlets as well as a new partner, Tom Spencer * By 1949 all the company 's stores carried mostly private label (St. Michael) products produced by British suppliers (De Nardi-Cole 1998).
Case Background
* Britain has often been called a country of shopkeepers, and Marks & Spencer (M&S) is undoubtedly the shop keeping leader * With nearly 300 stores in the United Kingdom, M&S is the country 's largest retailer : it holds 17 percent of the UK clothing market * Its marble arch store in London is in the Guinness Book of World Records as the store that takes in more revenue per square foot than any other in the world * Soft goods (clothes and household textiles) account for about 58 percent of