Marks&Spencer development

Marks & Spencer is a leading grocery store which has covered wider market place. It is the very well recognised organization which is established to flourish the service in terms of clothing, food stuffs, home ware and gifts, and accessories for this survival and growth of business. It is quite expensive but also maintaining the position in the top 10 in UK. Goods are tangible whereas services are intangible which provides satisfaction to the human beings. Marks & Spencer is one of the most renowned glossary retailer store which has understand the modern needs and desires of customers. It has played vital role in the service sector management. Though there are various retailed stores in UK and abroad but Marks & Spencer put them back and move ahead to provide quality goods with standardized products. Marks & Spencer should design fashionable clothes and then try to increase its investment in advertising in order to build its brand image on the values of fashion.

STRATEGY DEVELOPMENT
Strategy developments are the future plan of the company, where they want to move. We can analyse the strategy development of Marks & Spencer. Marks & Spencer selling own brand products where its strategy is to provide quality goods and customer satisfaction. Market penetration has been participating for Marks & Spencer since long time. They have been following a growing path through joint ventures with established suppliers and stores. In this approaches company expand the product into different geographical areas.
Marks & Spencer have focused their business activities into developing new products in UK market in later 1930s’ by offerings different goods and services. The industry in which Marks & Spencer operate is mature and market is likely to be stable so it is more difficult to gain market share. It 's assumed that Marks & Spencer is a decline phase organization. Marks & Spencer competitors in the growth stage trying to gain market share, it is necessary to invest in order