Markting Mix
Marketing Mix Activity
2. Zara's Objectives, Strategies and Problems. 2.1 Objectives The first objective for Zara is to continue their expansion in countries like Switzerland, Italy, and Czech Republic and also on other continents: Latin America and Asia. A second objective is to continue their stores' growth in the countries where already exists in order to consolidate its position and increase its market share. By the accomplishment of the two objectives Zara is looking to create enduring profitable growth.
2.2 Strategies I will start with the product market penetration used by Zara and more precisely with the product line stretching (one of the tactics allowed by the product market penetration) and we can see in
OUR MISSION STATEMENT
ENVIRONMENTAL POLICY
Through Zara’s business model, we aim to contribute to the sustainable development of society and that of the environment with which we interacts. The company's commitment to the environment is included in Inditex Group’s Corporate Responsibility Statement, published on our website: www.inditex.com.
The following are some of the objectives and actions included in the framework of the group's environmental commitment and have a direct impact on our shops and customers:
AT THE STORE * - We save energy. * - The eco-friendly shop. * - We produce less waste, and recycle. * - Our commitment extends to all our staff. * - An environmentally aware team.
We save energy. The eco-friendly store. We are implementing an eco-friendly management model in our shops in order to reduce energy consumption by 20%, introducing sustainability and efficiency criteria. This management model sets out measures to be applied to all processes, including the design of the shop itself, the lighting, heating and cooling systems and the possibility of recycling furniture and decoration.
We produce less waste and recycle. Recycling hangers and alarms, which are picked up from our shops and
2. Zara's Objectives, Strategies and Problems. 2.1 Objectives The first objective for Zara is to continue their expansion in countries like Switzerland, Italy, and Czech Republic and also on other continents: Latin America and Asia. A second objective is to continue their stores' growth in the countries where already exists in order to consolidate its position and increase its market share. By the accomplishment of the two objectives Zara is looking to create enduring profitable growth.
2.2 Strategies I will start with the product market penetration used by Zara and more precisely with the product line stretching (one of the tactics allowed by the product market penetration) and we can see in
OUR MISSION STATEMENT
ENVIRONMENTAL POLICY
Through Zara’s business model, we aim to contribute to the sustainable development of society and that of the environment with which we interacts. The company's commitment to the environment is included in Inditex Group’s Corporate Responsibility Statement, published on our website: www.inditex.com.
The following are some of the objectives and actions included in the framework of the group's environmental commitment and have a direct impact on our shops and customers:
AT THE STORE * - We save energy. * - The eco-friendly shop. * - We produce less waste, and recycle. * - Our commitment extends to all our staff. * - An environmentally aware team.
We save energy. The eco-friendly store. We are implementing an eco-friendly management model in our shops in order to reduce energy consumption by 20%, introducing sustainability and efficiency criteria. This management model sets out measures to be applied to all processes, including the design of the shop itself, the lighting, heating and cooling systems and the possibility of recycling furniture and decoration.
We produce less waste and recycle. Recycling hangers and alarms, which are picked up from our shops and