Marriott's Growth in China and Brilliant Hr Strategy
Research Paper
Marriott’s Growth in China and Brilliant HR Strategy
In 2007 Marriott opened its 3000th property: a luxurious 23-story, 588-room JW Marriott Hotel in Beijing China. By the opening of the 2008 Olympics, Marriott expected to operate 11 hotels in Beijing to help accommodate an estimated two million visitors and another 20 Marriott International-branded hotels were planned for China through the current year. The newest addition is the exciting and deluxe 368-room Renaissance Tianjin Lakeview Hotel that “blends distinctive modern designs with a touch of local flair. (4)”
Today, Marriott International has more than 3,200 lodging properties located in the United States and 66 other countries and territories. Marriott's recent growth in China is part of a global expansion that also includes reorganizing the company's various brands and adding innovative brands to attract new customer segments.
JW Marriott
The company is led by J.W. Marriott, Jr. He is Chairman and Chief Executive Officer of Marriott International, Inc. “His leadership spans more than 50 years, and he has taken Marriott from a family restaurant business to a global lodging company with more than 3,100 properties in 67 countries and territories. (7)”
At an early age, Mr. Marriott “developed a passion for the business (7)” and worked in various positions in the “Hot Shoppes (7)” restaurant chain during his high school and college years. “He joined the company full-time in 1956 and soon afterward, took over management of Marriott’s first hotel. Mr. Marriott became executive vice president of the company, then its president, in 1964. He was elected chief executive officer in 1972, and chairman of the board in 1985. (7)”
He began changing the company in the late 1970s from “hotel ownership to property management and franchising. (7)” Many regarded him as a lodging innovator. His tactical decision allowed the company to accelerate its expansion and broaden its
Marriott’s Growth in China and Brilliant HR Strategy
In 2007 Marriott opened its 3000th property: a luxurious 23-story, 588-room JW Marriott Hotel in Beijing China. By the opening of the 2008 Olympics, Marriott expected to operate 11 hotels in Beijing to help accommodate an estimated two million visitors and another 20 Marriott International-branded hotels were planned for China through the current year. The newest addition is the exciting and deluxe 368-room Renaissance Tianjin Lakeview Hotel that “blends distinctive modern designs with a touch of local flair. (4)”
Today, Marriott International has more than 3,200 lodging properties located in the United States and 66 other countries and territories. Marriott's recent growth in China is part of a global expansion that also includes reorganizing the company's various brands and adding innovative brands to attract new customer segments.
JW Marriott
The company is led by J.W. Marriott, Jr. He is Chairman and Chief Executive Officer of Marriott International, Inc. “His leadership spans more than 50 years, and he has taken Marriott from a family restaurant business to a global lodging company with more than 3,100 properties in 67 countries and territories. (7)”
At an early age, Mr. Marriott “developed a passion for the business (7)” and worked in various positions in the “Hot Shoppes (7)” restaurant chain during his high school and college years. “He joined the company full-time in 1956 and soon afterward, took over management of Marriott’s first hotel. Mr. Marriott became executive vice president of the company, then its president, in 1964. He was elected chief executive officer in 1972, and chairman of the board in 1985. (7)”
He began changing the company in the late 1970s from “hotel ownership to property management and franchising. (7)” Many regarded him as a lodging innovator. His tactical decision allowed the company to accelerate its expansion and broaden its
Cited: 1. Marriott, Bill. "Ni-Hao from China." Marriott - Marriott on the Move - Bill Marriott 's Blog. 25 May 2010. Web. 02 Oct. 2010. 2. Marriott, Bill. "Supporting Critical Water Conservation in China." Marriott - Marriott on the Move - Bill Marriott 's Blog. 28 May 2010. Web. 02 Oct. 2010. . 3. Marriott International. “Diversity & Inclusion Global Fact Sheet” Sept. 2009 4. Herrera-Davila, Nina. “Growing Northeast China Metropolis Adds Two New Marriott Properties” Marriott News Center. 30 Sept 2010 5. Marriott International. "Diversity Initiatives - Corporate Diversity and Diversity in Hiring from Marriott Hotels." Hotels - Hotel Rooms and Hotel Reservations from Marriott Hotels - Official Site. 2010. Web. 02 Oct. 2010. . 6. Marriott International. "United in the Nation’s Capital." Hotels - Hotel Rooms and Hotel Reservations from Marriott Hotels - Official Site. 2010. Web. 02 Oct. 2010. . 7. Marriott International. "Marriott Culture - Company Heritage | J.W. Marriott Jr." Hotels - Hotel Rooms and Hotel Reservations from Marriott Hotels - Official Site. 2010. Web. 02 Oct. 2010. .