Martha Stewart Research Paper
Martha Stewart Sells Billion Dollar Empire for $353 Million
Martha Stewart is best known by most people today at the host of a food and fashion television show and the name behind the Martha Stewart brand. Fewer people know that she has been the CEO of Martha Stewart Living Omnimedia since its inception, and fewer still where she got her start.
Stewart was born Martha Helen Kostyra in New Jersey, New Jersey. The Stewart name came from her marriage to Andrew Stewart, an aspiring lawyer at Yale Law School, while she was in college. Prior to her marriage, Stewart was a teen Chanel model in magazine and television and also did some work for cigarette and shampoo companies.
After her marriage, Stewart and her new husband moved to Westport, Connecticut and bought a 150-year old fixer-upper farmhouse. Martha Stewart soon found that she had a talent for remodeling and decorating. Her introduction to the food industry came when she opened a catering business with a friend who soon left the company saying that Stewart was too hard to work with. Her husband became an important part of Crown …show more content…
She eventually spent 5 months in federal prison. Martha Stewart Living Omnimedia took a nosedive and her billion dollar empire was soon worth less than $400 million. Oddly, Stewart continued to command media attention and when people saw she wasn't broken, her stock regained most of it losses. The incarcerated Stewart was a billionaire once again.
Stewart just sold the rights to the company she created from a farmhouse kitchen for $353 million to Sequential Brands. She will get half in cash and half in stocks. Since she is taking half her payday in stock, it is likely that while Stewart may not be at the helm of the company, the Martha Stewart brand has a lot of life left in it.
Martha Stewart is best known by most people today at the host of a food and fashion television show and the name behind the Martha Stewart brand. Fewer people know that she has been the CEO of Martha Stewart Living Omnimedia since its inception, and fewer still where she got her start.
Stewart was born Martha Helen Kostyra in New Jersey, New Jersey. The Stewart name came from her marriage to Andrew Stewart, an aspiring lawyer at Yale Law School, while she was in college. Prior to her marriage, Stewart was a teen Chanel model in magazine and television and also did some work for cigarette and shampoo companies.
After her marriage, Stewart and her new husband moved to Westport, Connecticut and bought a 150-year old fixer-upper farmhouse. Martha Stewart soon found that she had a talent for remodeling and decorating. Her introduction to the food industry came when she opened a catering business with a friend who soon left the company saying that Stewart was too hard to work with. Her husband became an important part of Crown …show more content…
She eventually spent 5 months in federal prison. Martha Stewart Living Omnimedia took a nosedive and her billion dollar empire was soon worth less than $400 million. Oddly, Stewart continued to command media attention and when people saw she wasn't broken, her stock regained most of it losses. The incarcerated Stewart was a billionaire once again.
Stewart just sold the rights to the company she created from a farmhouse kitchen for $353 million to Sequential Brands. She will get half in cash and half in stocks. Since she is taking half her payday in stock, it is likely that while Stewart may not be at the helm of the company, the Martha Stewart brand has a lot of life left in it.