Apple is a leading innovator in mobile device technology - chosen as the most innovative business in the world for the 3rd time in 2012
Strong financial performance - $10,000,000,000 cash, gross profit margin 43.9% and no debt
Brand reputation - Apple brand is valued at $76.5 billion and was the second most valuable brand in the world in 2012
Retail stores
Strong marketing and advertising teams
High price - Apple’s products cost much more than its competitors devices
Incompatibility with different OS
Decreasing market share
Patent infringements
Further changes in management - Tim Cook replaces Steve Jobs
Defects of new products
Long-term gross margin decline
The supply and manufacture of many critical components is performed by sole-sourced outsourcing partners in the U.S., Asia and Europe. Outsourcing partners in Asia perform final assembly of substantially all of the company’s hardware products. Manufacturing or logistics in these locations or transit to final destinations may be disrupted for a variety of reasons including, but not limited to, natural and man-made disasters, information technology system failures, military actions or economic, business, labor, environmental, public health, or Political issues. (APPLE INC., 2012)
War, terrorism, geopolitical uncertainties, public health issues, and other business interruptions have caused and could cause damage or disruption to international commerce and the global economy, and thus could have a material adverse effect on the Company, its suppliers, logistics providers,