The response hit the newsstands when Timely Publications gave us Marvel Comics #1. Emerging between the usual romance, western and crime magazines that lined the racks, Marvel Comics was an alternate breed. Its cover demonstrated a gigantic orange figure, The Human Torch, melting bullets on his blazing chest. Inside, The Torch was joined by Namor the Sub-Mariner, an oceanic superhero from the Antarctic. The cover price was just ten cents.
Over the past 70-odd years, Marvel Entertainment has evolved from that first issue of Marvel Comics into one of the industry’s leaders. Marvel Comics weathered World War 2 (previous Editor-In-Chief Stan Lee took leave to do military service). It survived the opposition to comics in the '50s. It was restored throughout the '60s Silver Age. Troops in Vietnam carried X-Men comics in their rucksacks. Marvel watched the Berlin Wall fall, survived 9/11 and even commended Obama 's electon by letting the president make an appearance in The Amazing Spider-Man #583.
So, is it an exaggeration to say that Marvel is an institution that’s impacted on American pop culture with a force heavier than Thor’s hammer? Probably not. Marvel’s creations are instantly recognisable icons. Without Marvel and their long-time rivals Detective Comics (DC) – the publishers of Superman and Batman – the superhero as we know it wouldn’t exist. And if superhero comics didn’t exist you could kiss goodbye to the last 10+ years of super-powered summer tentpole movies.
“It’s been proven now in the world of mass media that Marvel characters mean money,” former