The following report contains a brief look into MAS holdings, the company’s history, how they have grown and developed and how they have succeeded in numerous ventures. The report then goes on to address the following questions:
1. Outline the key leadership issues confronting MAS Holdings.
2. In terms of this case, how can the CIO assist in gaining senior management support for IT initiatives?
3. In reviewing an organisation of your choice, discuss the role played by the CIO and CEO when leading an IT initiative within their respective company
An introduction to MAS Holdings
Markets:
MAS holdings, which was established and led by progressive and visionary leader Deshamanya Mahesh Amalean, MAS Holdings pioneered and perfected the manufacture of garments including fine lingerie in Sri Lanka. The company started with a single factory and staff of 60, today MAS Holdings now is one of Sri Lanka’s largest apparel manufacturers. They produce apparel, performance wear and swimwear in the world with a net $1 billion annual turnover. MAS Holdings now has 38 world-class apparel facilities that spread over 14 different countries and employing more than 55,000 people, they have grown from a small company to an international powerhouse in manufacturing due to their sound business model and visionary, diverse development.
MAS Holdings are not only the leading strategic partner for Victoria’s Secret (VS) but also effectively serve numerous global brands including Triumph International, Marks & Spencer (M&S), DIM Branded Apparel, Nike, Speedo, Adidas, Reebok, GAP and Banana Republic. The for mentioned companies are known for quality and excellence throughout the world and this is in many ways attributed to MAS Holdings dedication to their brands and commitment to provide an excellent service to their customers.
References: Brief: How can CIOs improve their presentations to senior management? URL: http://www.rms.net/lc_briefs_cio_present.htm Hunter G. (2010) The Chief Information Officer: A Review of the Role. Journal of Information, Information Technology, and Organizations TechTarget: Definition of Chief Information Officer (CIO). URL: http://searchcio.techtarget.com/definition/CIO .Watson.N,Story.J. (2006).MAS Holdings: Strategic Corporate Social Pesponsibility in the Apparel Industry.3-4.02/2006-5340 2.Various(Author)(2007).Business Superbrands.54-55.UK:Superbrands Ltd