Cheandro Baromeo
B1-IBIS 1080733
Abstract
In the last 50 years, the influence of the media on the society has grown exponentially with the advance of technology. Mass media is a major force in modern culture, particularly in America. All lot of times they refer to this as a mediated culture where media reflects and creates the culture. If you look in the past, first there was the post offices and telegram, and then they build the radio, newspaper and magazines, later television and now internet. Mass media is all about communication whether spoken, written or broadcast that reaches a large audience. This includes movies, magazines, radio, television, advertising, the internet and so forth. But how is mass media influencing our society. This question is what drives me to writing this proposal. To do this research I will be using Internet, e-books and other researches done on this topic to really understand this subject and based on the result of my analysis I will present my findings and conclusion on the questions.
Research Question
How is mass media influencing our society?
Sub Questions: 1. How does mass media influence work? 2. What are the effects of media? 3. What kind of impact does mass media have on our youth?
Introduction
If you ask around most of the people will tell you that media is really influencing people. But how is mass media really influencing our way of living. Before discussing the influence of mass media on society it is important to point out the 3 basic functions of mass media.
The basic function of media is to provide entertainment, education and news/ information. The most important function of media is to provide news and information to the masses. That is why the present era is known as the information age. People need news or information for different reasons, on one hand it can be used to socialize and on the other to make decisions and formulate opinions. Entertainment would be the other function where it is mostly used to amuse in present day hectic environment. Educating the masses about their rights, moral, social and religious obligations is another important function of mass media.
Due to globalization a huge number of people depend on communication and information to stay connected to the world and their daily activities like education, work, health care, socialization and travel. If you look at a common person he or she wakes up each morning and checks newspaper or television news which he or she uses for basing their decisions.
References
James Withers: http://www.ehow.com/how_5158373_understand-mass-media.html
Nordicom Review, Jubilee Issue 2007, pp. 223-22: http://www.nordicom.gu.se/common/publ_pdf/248_248_carlsson1.pdf
Heiner Meulemann and Jörg Hagenah: http://www.ratswd.de/download/RatSWD_WP_2009/RatSWD_WP_111.pdf, July 2009 M A Mughal, 18. Jan, 2011: http://www.opinion-maker.org/2011/01/mass-media-and-its-influence-on-society/# By Arjun Kulkarni, 1/16/2010
http://www.buzzle.com/articles/mass-media-influence.html
References: James Withers: http://www.ehow.com/how_5158373_understand-mass-media.html Nordicom Review, Jubilee Issue 2007, pp. 223-22: http://www.nordicom.gu.se/common/publ_pdf/248_248_carlsson1.pdf Heiner Meulemann and Jörg Hagenah: http://www.ratswd.de/download/RatSWD_WP_2009/RatSWD_WP_111.pdf, July 2009 M A Mughal, 18. Jan, 2011: http://www.opinion-maker.org/2011/01/mass-media-and-its-influence-on-society/# By Arjun Kulkarni, 1/16/2010 http://www.buzzle.com/articles/mass-media-influence.html
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