Mass Media Worksheet

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University of Phoenix Material

Effects of Mass Media Worksheet

Write brief 250-to 300-word answers to each of the following:

|Questions |Answers |
|What were the major developments in the |During the 20th century, due to new technology the effect of mass media had grown. Methods|
|evolution of mass media during the 20th |of communication evolved from oral to digital. Mass media is intended for a large |
|century? |audience. The major developments in evolution of mass media in the 20th century were: |
| |mobile phones, printing and publishing technology, color printers, TV’s, the internet, and|
| |the use of space satellites. Mobile phones were a major development of mass media. Because|
| |of mobile phones people could access media anywhere at any time to all over the world with|
| |very little cost. Another major development of mass media is the internet. Each mass media|
| |has its own content types, its own creative artists and technicians, and its own business |
| |models. For example, the Internet includes web sites, blogs, podcasts, and various other |
| |technologies built on top of the general distribution network. Due to the internet it has|
| |allowed mass media to air to people around the world and to do more research. Before the |
| |internet people could only spread the word by local radios, and newspapers. Many mass |
| |media outlets take advantage of the availability of internet in many regions of the world.|
|How did each development influence |During the 20th century mass media extended the reach of American culture. The |
|American culture? |developments have influenced American cultured in many ways; because of it America became |
| |the dominant culture for entertainment and popular fashion. However the media affects the |
| |American culture in both harmful and beneficial ways. Each new media development has |
| |influenced how Americans live and represent themselves. People all over the world watch |
| |American television programs and listen to American music. American entertainment is one |
| |of the strongest ways American culture influences the world, even though many countries |
| |like France try to resist the influence because it is a threat to their culture. The media|
| |creates a horrible image of celebrities, products, and politicians that American culture |
| |can become trapped in, the media influences the perceptions of individuals within American|
| |society by what and how the media is communicating. The media communicates and |
| |influences through the key motivators of our society today: sexual, monetary, and violent |
| |images. The most widespread form of this communication media is Because of the media a lot|
| |of American adolescents think its okay to go out and party like the cast of Jersey Shore |
| |or that it’s cool to do drugs like Lindsey Lohan, or even that it’s okay to get famous by |
| |releasing a sex tape like Kim Kardashian. A beneficial way mass media has helped the |
| |America is by helping us all keep in touch and be able to what’s going on in our loved |
| |ones lives, if we didn’t have cellular devices or the internet many family and friends |
| |would be disconnected. |