Allyson Wells
Media Influences on American Cultures
August 21, 2017
The major developments in the evolution of mass media during the last century is technology. Today technology is major to society and it is what we mainly rely on vs. back in the day they only had newspapers and mail. In today’s society, a regular person will wake up in the morning look at their phone and check the time. After they then check the time they begin surfacing the internet to see what is happening around the world. They might turn on the TV and watch the news. After they get ready they will get into their cars, turn on the radio and listen to music and/or talk show station. After reading this you will think this is a normal morning. Back in the old …show more content…
Media convergence is the mix of all mass communications. It clashes the three C’s computing, communication, and content and is a direct content for digitization of media content. It turns around the already established media and enables entirely new forms of content to emerge. The five major elements of media convergence are the technological, the industrial. The social, the textual, and the political. Technological is the most understood. It deals with the internet, smartphones, tablets, and TV’s and the digital devices. The industrial convergence deals with the big-time companies like ABC, Disney, Paramount, Time Warner, and other big time companies. In 2005 the company Myspace took over the intermix media Inc. The Social convergence is like technologies but is only for interned communication. It became more popular in the 2000s, with the 2.0 websites. The textual convergence or transmedia storytelling, and it is a narrative structure that expands through both different languages, like verbal, iconic, etc., and media, like cinema, comics, TV, videogames, etc. Stories are told through multiple platforms. There has not been a media franchise that is fully transmedia