Masters in Business Administration
EMBA
Executive Masters program in Business Administration
GENERAL MANAGEMENT – ESSENTIALS OF MANAGEMENT
Submitted by: - _______________________ Max. Marks: - 100
All the questions are compulsory. The first five questions shall be of 16marks each and the last questions shall be of 20 marks.
Q 1 (a) What is your assessment of Daimler-Benz’s operations in many different fields?
(b) Should the various groups operate autonomously? What kind of activities should be centralized?
Q 2 (a) Why do most large department stores and supermarket chains organize their stores on a territorial basis and then organize the internal store units by products. Give examples from your own experience.
(b) Why do most small companies use functionally organized departments?
Q 3 (a) Why are so many federal government agencies organized primarily on a territorial basis?
(b) Daimler-Benz is best known for its Mercedes-Benz cars. Why do you think Daimler bought AEG in the first place; and why did the company venture into aerospace and inter-services?
Q 4 (a) What are the advantages and disadvantages of centralization and de-centralization?
(b) Why is poor delegation of authority often found to be the most important cause of management failure?
Q 5 (a) What was the rationale for the Ford 2000 program?
(b) Should authority be pushed down in an organization as far as it will go? Why or why not?
Q 6 (a) Why did Ford establish a luxury car division?
(b) Do you think Ford will be in the competitive global market? Why or why not?
MARKETING MANAGEMENT
Submitted by: - _______________________ Max. Marks: - 100
All the questions are compulsory. The first five questions shall be of 16marks each and the last questions shall be of 20 marks.
Q 1 (a) Write about the tools to study consumer decision making.
(b) How the internet influences buyer’s behaviour
Executive Masters program in Business Administration
GENERAL MANAGEMENT – ESSENTIALS OF MANAGEMENT
Submitted by: - _______________________ Max. Marks: - 100
All the questions are compulsory. The first five questions shall be of 16marks each and the last questions shall be of 20 marks.
Q 1 (a) What is your assessment of Daimler-Benz’s operations in many different fields?
(b) Should the various groups operate autonomously? What kind of activities should be centralized?
Q 2 (a) Why do most large department stores and supermarket chains organize their stores on a territorial basis and then organize the internal store units by products. Give examples from your own experience.
(b) Why do most small companies use functionally organized departments?
Q 3 (a) Why are so many federal government agencies organized primarily on a territorial basis?
(b) Daimler-Benz is best known for its Mercedes-Benz cars. Why do you think Daimler bought AEG in the first place; and why did the company venture into aerospace and inter-services?
Q 4 (a) What are the advantages and disadvantages of centralization and de-centralization?
(b) Why is poor delegation of authority often found to be the most important cause of management failure?
Q 5 (a) What was the rationale for the Ford 2000 program?
(b) Should authority be pushed down in an organization as far as it will go? Why or why not?
Q 6 (a) Why did Ford establish a luxury car division?
(b) Do you think Ford will be in the competitive global market? Why or why not?
MARKETING MANAGEMENT
Submitted by: - _______________________ Max. Marks: - 100
All the questions are compulsory. The first five questions shall be of 16marks each and the last questions shall be of 20 marks.
Q 1 (a) Write about the tools to study consumer decision making.
(b) How the internet influences buyer’s behaviour