Mattel Case Analysis
Mattel Case Analysis
Problem Definition The problem surrounding Mattel Inc. is their mismanagement of international subcontractors and vendors and the production of certain toys (the manufacturing process), as well as their inability to adapt their marketing strategy or product to the constantly changing “demographic and socioeconomic trends.” This is supported by Mattel’s legal battle with Carter Bryant and MGA, their forced recall of certain toys that were manufactured overseas, and the increasing rate at which traditional toys are becoming less appealing to today’s young audience. Essentially, Mattel’s mismanagement and oversight lead to violations in terms of ethical and social responsibilities and safety standards.
SWOT Analysis:
Internal External Strengths | Opportunities | Mattel’s core brands are instantly recognizable.Barbie is the #1 doll in the U.S.A.Brand leveraging is high.Dominance in the international market.World’s largest toy company based on revenues.‘‘100 Best Companies to Work For.’’‘‘100 Most Trustworthy U.S. Companies.’’ | Growth potential with technology-based toys, especially in international marketsDevelopment of an online social networkExpand Barbie and My Scene brands to include sports gear, fashion lines, music, and movies | Weaknesses | Threats | Inefficient managementReliance on Wal-Mart and TargetReliance on traditional toys | Increasing global competitionIncreasing domestic competitionVolatile oil pricesInternational laws and ethicsLifestyle changes of target audienceRate of children growing upRole of technology in productsPurchasing power and consumer needs in global markets |
SWOT Factors Critical to Success Moving forward, Mattel’s social responsibility is imperative in the future success of the company. Mattel should take a stand on social responsibility and encourage its employees and consumers to do the same. Because Mattel’s core products are
Problem Definition The problem surrounding Mattel Inc. is their mismanagement of international subcontractors and vendors and the production of certain toys (the manufacturing process), as well as their inability to adapt their marketing strategy or product to the constantly changing “demographic and socioeconomic trends.” This is supported by Mattel’s legal battle with Carter Bryant and MGA, their forced recall of certain toys that were manufactured overseas, and the increasing rate at which traditional toys are becoming less appealing to today’s young audience. Essentially, Mattel’s mismanagement and oversight lead to violations in terms of ethical and social responsibilities and safety standards.
SWOT Analysis:
Internal External Strengths | Opportunities | Mattel’s core brands are instantly recognizable.Barbie is the #1 doll in the U.S.A.Brand leveraging is high.Dominance in the international market.World’s largest toy company based on revenues.‘‘100 Best Companies to Work For.’’‘‘100 Most Trustworthy U.S. Companies.’’ | Growth potential with technology-based toys, especially in international marketsDevelopment of an online social networkExpand Barbie and My Scene brands to include sports gear, fashion lines, music, and movies | Weaknesses | Threats | Inefficient managementReliance on Wal-Mart and TargetReliance on traditional toys | Increasing global competitionIncreasing domestic competitionVolatile oil pricesInternational laws and ethicsLifestyle changes of target audienceRate of children growing upRole of technology in productsPurchasing power and consumer needs in global markets |
SWOT Factors Critical to Success Moving forward, Mattel’s social responsibility is imperative in the future success of the company. Mattel should take a stand on social responsibility and encourage its employees and consumers to do the same. Because Mattel’s core products are