Mba 510 Problem Statement
Running head: PROBLEM SOLUTION: USA WORLD BANK
Problem Solution: USA World Bank
University of Phoenix
March 7, 2009
Terry Dunning
Problem Solution: USA World Bank
USA World Bank is a global major bank with branches located nationwide. Usa World Bank enjoys success in several worldwide ventures as well as a large consumer and small business customer base. Most recently USA World Bank has not achieved much success through their new product roll-outs, which is important in that this success allows them to remain competitive in the marketplace. USA World Bank is feeling the pressure to develop a new product in hopes of keeping their current client base as well as gaining interest and attracting new clients. One of the main issues facing USA World Bank is which product to launch this year. USA World Bank has two good products to consider, the Instant Rewards Credit Card or the Small Business Credit Card. This paper will identify issues and opportunities USA World Bank can capitalize on, alternative solutions to be considered, risk and mitigation techniques, and offer an optimal solution and implementation plan.
Situation Analysis
Issue and Opportunity Identification In today’s business environment, organizations are faced with many issues in which to overcome and many opportunities in which to seize. USA World Bank is no different as they are often faced with those same issues and opportunities. The manager’s ability to handle these issues and opportunities is what determine the success of the organization. USA World Bank’s goal is to increase profitability market share by annually introducing new products. They are faced with questions such as, is there sufficient demand to increase profitability and market share? This section identifies some issues and opportunities that would allow USA World Bank the opportunity to achieve the organizational goal of increasing profitability and market share. USA World Bank’s marketing team needs
Problem Solution: USA World Bank
University of Phoenix
March 7, 2009
Terry Dunning
Problem Solution: USA World Bank
USA World Bank is a global major bank with branches located nationwide. Usa World Bank enjoys success in several worldwide ventures as well as a large consumer and small business customer base. Most recently USA World Bank has not achieved much success through their new product roll-outs, which is important in that this success allows them to remain competitive in the marketplace. USA World Bank is feeling the pressure to develop a new product in hopes of keeping their current client base as well as gaining interest and attracting new clients. One of the main issues facing USA World Bank is which product to launch this year. USA World Bank has two good products to consider, the Instant Rewards Credit Card or the Small Business Credit Card. This paper will identify issues and opportunities USA World Bank can capitalize on, alternative solutions to be considered, risk and mitigation techniques, and offer an optimal solution and implementation plan.
Situation Analysis
Issue and Opportunity Identification In today’s business environment, organizations are faced with many issues in which to overcome and many opportunities in which to seize. USA World Bank is no different as they are often faced with those same issues and opportunities. The manager’s ability to handle these issues and opportunities is what determine the success of the organization. USA World Bank’s goal is to increase profitability market share by annually introducing new products. They are faced with questions such as, is there sufficient demand to increase profitability and market share? This section identifies some issues and opportunities that would allow USA World Bank the opportunity to achieve the organizational goal of increasing profitability and market share. USA World Bank’s marketing team needs
References: Lind, Douglas A., Marchal, William G., & Wathen, Samuel A. (2004). Statistical techniques in business and economics. New York: The McGraw-Hill Companies.