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EIILM UNIVERSITY, SIKKIM TERM END EXAMINATION, SEPETEMBER-2012 EXECUTIVE MBA (1 SEM/ 1YEAR) MARKETING MANAGEMENT
Time: 3 hours M.Marks:60
Note: - All questions are compulsory.
All questions carry equal marks. 1- The market in large town catering to the needs of villages and towns is known as----- a) Local marketb. c) Regional marketc. b) National marketd d) Global market 2- Objective of -------concept is profit through customer satisfactiona. a) Production concept c) Product concept b) Selling concept. d) Marketing concept 3- Which one of the following model is known as growth share matrix? a) BCG matrix c) Henry Assael model b) GE matrixd. d) Ansoff model 4- Valuable competencies, physical assets and human assets represent companies a) Strengths c) Weaknesses b) Opportunities d) Threats 5- The example of macro environment isa. a) Supply chain c) Competitor b) Customer d) Natural resources 6- A person for ethical treatment of animals is -------- type of publicsa. a) Financial publicsc) Media publics b) Citizen action groups d) Internal publics 7- Marketing research process starts witha. a) Developing the research plan c) Defining the problem b) Collecting the informationd) Present the findings 8- Mall intercept method is a) Asking the people to shop in mall b) Training customer how to pick goods in mall c) Interviewing the people in shopping mall d) Promotion by shopping mall owner 9- ------ is the combination of customs, beliefs, and values of consumers in aparticular nation. a) Culture c) Subculture b) Social classd) Global factors 10- Which of the following social class category is considered as below poverty line a)
Time: 3 hours M.Marks:60
Note: - All questions are compulsory.
All questions carry equal marks. 1- The market in large town catering to the needs of villages and towns is known as----- a) Local marketb. c) Regional marketc. b) National marketd d) Global market 2- Objective of -------concept is profit through customer satisfactiona. a) Production concept c) Product concept b) Selling concept. d) Marketing concept 3- Which one of the following model is known as growth share matrix? a) BCG matrix c) Henry Assael model b) GE matrixd. d) Ansoff model 4- Valuable competencies, physical assets and human assets represent companies a) Strengths c) Weaknesses b) Opportunities d) Threats 5- The example of macro environment isa. a) Supply chain c) Competitor b) Customer d) Natural resources 6- A person for ethical treatment of animals is -------- type of publicsa. a) Financial publicsc) Media publics b) Citizen action groups d) Internal publics 7- Marketing research process starts witha. a) Developing the research plan c) Defining the problem b) Collecting the informationd) Present the findings 8- Mall intercept method is a) Asking the people to shop in mall b) Training customer how to pick goods in mall c) Interviewing the people in shopping mall d) Promotion by shopping mall owner 9- ------ is the combination of customs, beliefs, and values of consumers in aparticular nation. a) Culture c) Subculture b) Social classd) Global factors 10- Which of the following social class category is considered as below poverty line a)