Mba - Marketing Management

Q. Discuss the functions of Human Resource Management in an organization. Enumerate the challenges of HRM in the present organizational context. Ans. The functions of HRM can be broadly classified into two categories viz 1) Managerial Functions 2) Operative Functions : FUNCTIONS OF HRM Managerial Functions | Operative Functions | Planning | Employment | Organising | Human Resources Development | Directing | Compensation | Controlling | Human Relations | | Industrial Relations | | Recent Trends in HRM | 1. Managerial Functions: Managerial functions of personnel management involve planning, organizing, directing and controlling. Planning: It is pre-determined course of action. Planning pertains to formulating strategies of personnel programmes and changes in advance that will contribute to the organizational goals. It involves planning of human resources, requirements, recruitment, selection, training etc. It also involves forecasting of personnel needs, changing values, attitudes and behaviour of employees and their impact on the organization. Organising : An organization is a means to an end. It is essential to carry out the determined course of action. An organization is a structure and a process by which a co-operative group of human beings allocates its task among its members, identifies relationships and integrates its activities towards a common objective. Complex relationships exist between the specialized departments and the general departments as many top managers are seeking the advice of the personnel manager. Thus an organization establishes relationships among the employees so that they can collectively contribute to the attainment of company goals. Directing : The next logical function after completing planning and organizing is the execution of the plan. The basic function of personnel management at any level is motivating, commanding, leading and activating people. The willing and effective