analysis of Apple Inc
Analysis of Apple Inc.
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Planning is the activity of preparing a scheme, program, or method that is worked out beforehand for the accomplishment of some set objectives. There are different types of planning which include strategic, tactical, operational and contingency planning.
Apple Inc. is one of the most successful and recognizable companies in the world. It was founded by the renown and celebrated Steve Jobs. It is an American multinational corporation that designs, manufactures and sells personal computers, consumer electronics and software, and provides related services. The business has experienced major growth over the past years. Its survival for over thirty years has been dependent on the thorough planning and organization that the can puts in place. It uses a strategic method of planning.
The strategic planning is necessary for the company in that it is a technological multinational. It has seen a lot of changes in the computer industry. Competition has also proved to be stiff. Planning enables the company to be prepared for what the future holds for the computer giant in a rapidly changing world and advancements in technology and consumer tastes and preferences. It also enables it to know how to allocate resources between its more traditional products and its newer products which include the iPhones and Apple TV, in order to improve its market position. Also, it enables the company to allocate resources and utilize its unique retail strategy to support the company’s product decisions, and by capitalizing on new and emerging trends thus further maintaining its competitive advantage over its competitors.
On a regular basis, Apple Inc. conducts analyses. They conduct the SWOT analysis which puts them on the forefront in terms of performance and competition. This type of analysis focuses on the strengths, weaknesses, opportunities and threats facing the company. The strengths of
Name:
Course:
Institution:
Date:
Planning is the activity of preparing a scheme, program, or method that is worked out beforehand for the accomplishment of some set objectives. There are different types of planning which include strategic, tactical, operational and contingency planning.
Apple Inc. is one of the most successful and recognizable companies in the world. It was founded by the renown and celebrated Steve Jobs. It is an American multinational corporation that designs, manufactures and sells personal computers, consumer electronics and software, and provides related services. The business has experienced major growth over the past years. Its survival for over thirty years has been dependent on the thorough planning and organization that the can puts in place. It uses a strategic method of planning.
The strategic planning is necessary for the company in that it is a technological multinational. It has seen a lot of changes in the computer industry. Competition has also proved to be stiff. Planning enables the company to be prepared for what the future holds for the computer giant in a rapidly changing world and advancements in technology and consumer tastes and preferences. It also enables it to know how to allocate resources between its more traditional products and its newer products which include the iPhones and Apple TV, in order to improve its market position. Also, it enables the company to allocate resources and utilize its unique retail strategy to support the company’s product decisions, and by capitalizing on new and emerging trends thus further maintaining its competitive advantage over its competitors.
On a regular basis, Apple Inc. conducts analyses. They conduct the SWOT analysis which puts them on the forefront in terms of performance and competition. This type of analysis focuses on the strengths, weaknesses, opportunities and threats facing the company. The strengths of
References: Abraham, S. C. (2012). Strategic planning: A practical guide for competitive success. London: Emerald Group Publ.