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Master of Business Administration
Semester III
MB0050 – Research Methodology- 4 Credits
(Book ID: B1206)
Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions

Q1. Why should a manger know about research when the job entails managing people, products, events, environments, and the like? [10 Marks]

Answer: Research simply means a search for facts – answers to questions and solutions to problems.Itis a purposiveinvestigation. It is an organized inquiry. It seeks tofind explanations tounexplained phenomenon to clarify the doubtful facts and to correctthemisconceivedfacts.Research is the organized and systematic inquiry or investigation which provides information for solving a problem or finding answers to a complex issue.

Research in business:
Often, organization members want to know everything about their products, services, programs, etc. Your research plans depend on what information you need to collect in order to make major decisions about a product, service, program, etc. Researchprovidestheneededinformation that guides managers to make informed decisions to successfully deal withproblems.The more focused you are about your resources, products, events and environments what you want to gain by your research, the more effective and efficient you can be in your research, the shorter the time it will take you and ultimately the less it will cost you.

Manager’s role in research programs of a company:

Managing people is only a fraction of a manager 's responsibility - they have to manage the operations of the department, and often have responsibilities towards the profitability of the organization. Knowledge of research can be very helpful for a good manager. The manager, while managing people, products, events, and environments will invariably face problems, big and small, and will have to seek ways to find long lasting effective solutions. This can be achieved only through knowledge of research even if

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