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INTERNATIONAL MARKETING

Lesson #2 – Spring 2013 (Drue)

Covered in the lesson
|International Marketing - Writing |
|Tone |
|Audience |
|Generating marketing expressions |
|Yahoo Work in the Office Directive |
|Discussion - Choice of product/service |
|Suzuki exiting US Market |
|Discussion – Choice of market |

|Assignments |word count |Grading % |
|Product/Service Description & Overview |500 |5 |
|Write a Product/Service Description and Overview. | | |
|Choose a product/service and a market to enter. | | |
|Explain the rationale for making such a choice. | | |
|Include a sector/industry overview to support your choice. | | |
|Discuss globalization with respect to your choice. | | |
| | | |
|Word count: 500 (not including references) | | |
|Format
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