Preview

Mc Donald Case

Good Essays
Open Document
Open Document
1370 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Mc Donald Case
Case II Marketing “McDonald's: is China Lovin it”

1. What are the general environmental forces that could influence or have influenced McDonald's development in China?

a. Demographic Environment • There was massive urbanization in China, captured in graphic bellow: (Opportunities)

[pic]

• In China there was significant economic growth, which reflected from per capita annual income growth. (opportunities) [pic] • Affluence people in China was increasing (opportunities) • In China’s there was rapidly growing middle class (opportunities) • In China there are many lower income consumers that could not afford at Western fast food chains, which charge $3 for a basic meal. (threat) b. Sociocultural Environment • Chinese customers are eager to try out burgers and fries, which were vastly different from local Chinese quick service restaurants. (Opportunities) • Big curiosity of Chinese about foreign brands and their-in-store experience that enable Western fast food and restaurant companies to set relatively high price for their food (Opportunities) • Chinese food tradition. Chinese meal, dishes were served on communal plates, which were placed at the center of a table for everyone to share. That different from what McDonald’s offers as western food, which serve on individual serving. (threat) • China’s rapidly growing middle class was also demanding higher standards. (Opportunities) • Fast food is already known in China, such as noodle and dumpling stalls. (Opportunities) • In the late 1980’s and early 1990’s the emerge of Western fast-food chains had change restaurant landscape in China through the different experience they offered to Chinese consumers: efficient self-service (threat), • Standardized servings, less reliance on eating utensils, a clean environment and a comfortable atmosphere. (Opportunities) • Young Chinese customers had a different view about Western

You May Also Find These Documents Helpful

  • Powerful Essays

    Given a scenario of anticipating the opening of a hamburger fast-food restaurant in the countries of United Arab Emeritus (UAE), Israel, Mexico, and China, we must first begin by looking into their culture and how that may influence how food is prepared and what is contained in the food(s). A country’s culture will also dictate how meals are consumed, where they are consumed, and at what time of day they are consumed.…

    • 1299 Words
    • 4 Pages
    Powerful Essays
  • Best Essays

    Industry Analysis Chipotle

    • 1962 Words
    • 8 Pages

    The fast food, or quick service restaurant industry (QSR), represents approximately 200,000 restaurants and $155 billion in sales in the U.S. alone, they are one of the largest segments of the food industry (Hoovers, 2011). This segment of the restaurant industry is “highly competitive and fragmented… number, size and strength of competitors vary by region, market and even restaurant. All of these restaurants compete based on a number of factors, including taste, quality, speed of service, price and value, name recognition, restaurant location, customer service and the ambience and condition of each restaurant” (Chipotle, 2010).…

    • 1962 Words
    • 8 Pages
    Best Essays
  • Best Essays

    Proposal

    • 3044 Words
    • 13 Pages

    Becker, C., Murrmann, S.K., Cheung, G.W. 1999, “A Pancultural Study of Restaurant Service Expectations in The United States and Hong Kong” Journal of Hospitality and Tourism Research, no 23, vol. 3, pp. 235-255…

    • 3044 Words
    • 13 Pages
    Best Essays
  • Better Essays

    Gold Arches East

    • 1256 Words
    • 6 Pages

    McDonalds is involved in cultural transformation in many different ways in Beijing, Seoul, and Japan. In Beijing, the cultural transformations introduced with the addition of McDonalds were it provides a tourist-like atmosphere, a friendly environment and an affordable place for middle-class people to dine at. It made it a tourist-like atmosphere because the people believed that their experience at the McDonalds was an American cultural experience that they have never been a part of before. They got to learn things about the business that in America we don’t typically look at when we visit a McDonalds. For example, “a five-minute tour of the kitchen is provided upon request at each of the Beijing restaurant” (Watson 44). This struck me as odd but to a new market I could see the interest they may have in a place they weren’t accustomed to. Another way that culture in Beijing changed was the friendly environment that…

    • 1256 Words
    • 6 Pages
    Better Essays
  • Best Essays

    Mr. chen

    • 2187 Words
    • 9 Pages

    For modern Chinese society, “Fast food” is not a fresh concept. In 1980s, however, when the…

    • 2187 Words
    • 9 Pages
    Best Essays
  • Satisfactory Essays

    Unit 1 P6

    • 501 Words
    • 3 Pages

    The people in china eat fairly different types of foods compared to the people who are from the United Kingdom. If McDonalds sold the exact same food that they sell in the UK, this wouldn’t have the same affect and the McDonalds in China’s sales would decrease dramatically. McDonalds will need to research what foods and flavours Chinese people like, and then use this information to incorporate them into their foods and drinks when producing the menu’s for the Chinese public. McDonalds also need to make sure that their prices are affordable to make sure that they don’t miss out on the large amount of working class people in china’s very large population.…

    • 501 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    The McLawsuit

    • 1324 Words
    • 6 Pages

    Fast food is expected to rapidly gain market in Asia Pacific and Europe due to its affordability, easy accessibility and huge investment in promotional activities by leading players of the industry. Currently, burgers constitute the largest fast food segment and are expected to maintain their escalation in the upcoming years. Some of the key participants in fast food industry include McDonald, KFC, Bugger King, Pizza Hut and Dominos among others. In addition, a large number of local fast food vendors are present worldwide.…

    • 1324 Words
    • 6 Pages
    Good Essays
  • Best Essays

    McDonalds: Brazil and China

    • 4560 Words
    • 14 Pages

    McDonald’s became part of China in 1990 with the first 500-seat store in the town of Guangdong province. As the Chinese came to love McDonald’s products, such as the food and the bright lively décor of the yellow and red and even the clown, it grew to a staggering 460 locations by the end of year of 2002 (Jie, 2008). At the end of 2004, McDonald’s grew to 600 locations throughout China. Nine years later, McDonald’s has 2,000 locations being presented in China with plans of spanning into even more provinces in China. McDonald’s theory on expanding is that they will establish and hold one spot until that location has been successful and running smoothly before opening another. McDonald’s doesn’t believe in opening up mass amounts of restaurants without having a successful establishment first. KFC, whom is McDonald’s biggest competitor doesn’t believe in this theory. KFC motto is that you open up as many stores as possible and then fix problems as they arise (Woke, 2011). KFC came to China in 1987 and opened 1,200 stores by the end of 2004. That was double the number of…

    • 4560 Words
    • 14 Pages
    Best Essays
  • Better Essays

    Fast Food Culture

    • 1520 Words
    • 7 Pages

    America has been encountering many different types of cultures since it was first founded. These distinct types of cultures lead to the development of various types of food options. However, fast food productions stood out to be the top meal choice. The reason for this expansion of encounters with fast food has to deal with the American desire to gain more material wealth and become more prosperous. Americans expanded their encounters with fast foods by means of franchising, advertising, and processing of foods to help them acquire the wealth that they desire.…

    • 1520 Words
    • 7 Pages
    Better Essays
  • Good Essays

    Throughout history African Americans have been discriminated, and to this day are treated horrible. It has gotten better over the years so much so that they can do the same things everyone else can. This wasn’t always the case especially in the 1800’s. Even though this was the case many were able to use art to feel free. Many of them used art to spread a message of their social division. This was so people would understand their social, economic and political inequality.…

    • 439 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Obesity in North America

    • 1128 Words
    • 5 Pages

    Fast food has become so important in today’s society, because for the main part it is an issue of convenience. In today’s, always on the move society, McDonalds and other fast food chains take advantage of our all too hectic nature. Fast food in Canada and the United States is readily available much more than in other countries in the United Kingdom or in Europe. Though fast food is a growing issue in Europe and the United Kingdom it is a larger issue in North America because of the reliance on it in society. An example of how available fast food chains are is, Manhattan Island is approximately 13 miles long by 2 miles wide but contains 89 McDonalds restaurants. That’s roughly one McDonalds in every four blocks.…

    • 1128 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Super Size Me

    • 961 Words
    • 4 Pages

    We then take a look at the massive number of fast food restaurants around the world, but primarily focus in on McDonald’s. With more than thirty thousand restaurants in over one hundred countries on six continents, McDonald’s is by far the largest fast food chain in the world, serving over forty-six million people worldwide every day and accounting for forty-three percent of the fast food market in the United States (Spurlock, 2004). The convenience of eating a meal at a McDonald’s is obvious, and their widespread number of locations make it easy to obtain their products; from highways and plazas to airports and hospitals.…

    • 961 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    The main topic for both articles is food. Wong reports on the flourishing of fast food in Hong Kong, showing how Chinese fast food companies have made inroads into the Hong Kong market. For example, as Wong points out, “Hong Kong’s fast food industry… is dominated by Chinese companies such as Café de Coral, Fairwood and Maxim.” (123)…

    • 1249 Words
    • 5 Pages
    Powerful Essays
  • Best Essays

    It has prospered through the concept of customer oriented by increasing the environmental, product and services qualities. Besides, it combines the Chinese and Western food cultural in order to create the fashion of fast casual dining for health and nutritional lifestyle and provide a modern and warm experience for the customers.…

    • 2260 Words
    • 10 Pages
    Best Essays
  • Powerful Essays

    Mc Donald's Case Study

    • 1148 Words
    • 5 Pages

    If I am a manager of the Mc Donald's, I will prepare a report include following factors:…

    • 1148 Words
    • 5 Pages
    Powerful Essays