MC Essay
This essay is divided into two main parts, the former will analyze the brand touch point of the Philippines, the latter will be the critical discussion about the efficiency of the social media based campaign in relation to the Brand Touch Points with reference to the first part analysis.
Before analyzing Brand Touch Points of Philippines, the definition is that points of interaction between the company and the stakeholders both externally and internally (). The Brand Touch Points can be some planned marketing communication activities like advertising, sales promotion and public relations. They can also be some unplanned items, for instance, the service experience and Internet reviews ().
There are numerous of first Brand Touch Points of Philippines, I would categorize them into 3 stages, they are pre-purchase, purchase experience and post-purchase stage accordingly.
1. Pre-purchase Stage
First and foremost, the social media is one of the most crucial Brand Touch Points in the Philippines happens in pre-purchase stage. According to the Tony Harris, the “It’s more fun in the Philippines” campaign, which is highly media based and it initiated form the social media. The new logo and the new lines introduced on 6th January 2012 and in the online social media platforms, for instance, Twitter, Facebook and blogs created more than 40000 crowd-sourced examples with the hashtag.
Other than social media platforms, the applications on smartphone like Apple, Android also did the job as the Brand Touch Point. It provides information about Philippines and creates the interaction between travelers, for example, the meme-maker, people got incentive to create and share memes in this campaign.
Media are Brand Touch Point of Philippines without question because it caught a lot of awareness of internet users attention and provided interaction which possibly generate the purchase incentives and information about the brand, which in this case, Philippines. Even so, print
Before analyzing Brand Touch Points of Philippines, the definition is that points of interaction between the company and the stakeholders both externally and internally (). The Brand Touch Points can be some planned marketing communication activities like advertising, sales promotion and public relations. They can also be some unplanned items, for instance, the service experience and Internet reviews ().
There are numerous of first Brand Touch Points of Philippines, I would categorize them into 3 stages, they are pre-purchase, purchase experience and post-purchase stage accordingly.
1. Pre-purchase Stage
First and foremost, the social media is one of the most crucial Brand Touch Points in the Philippines happens in pre-purchase stage. According to the Tony Harris, the “It’s more fun in the Philippines” campaign, which is highly media based and it initiated form the social media. The new logo and the new lines introduced on 6th January 2012 and in the online social media platforms, for instance, Twitter, Facebook and blogs created more than 40000 crowd-sourced examples with the hashtag.
Other than social media platforms, the applications on smartphone like Apple, Android also did the job as the Brand Touch Point. It provides information about Philippines and creates the interaction between travelers, for example, the meme-maker, people got incentive to create and share memes in this campaign.
Media are Brand Touch Point of Philippines without question because it caught a lot of awareness of internet users attention and provided interaction which possibly generate the purchase incentives and information about the brand, which in this case, Philippines. Even so, print