Mccafe Bagged Coffee Executive Summary
The product presented by our group is McCafe Bagged Coffee which is originated from McCafe of McDonald. Basically, McCafe Bagged Coffee is considered as in the category of consumer product. In October 2012, McCafe name for whole bean and ground coffee had been trademarked by McDonald’s. This was the first reported by BurgerBusiness.com. In November 2012, McCafe is began to be sold in Canada. Eventually, McDonald’s began testing the McCafe Bagged Coffee at a few supermarkets. According to NBC news in 2014, McDonald’s has highlighted coffee as a key growth opportunity and planned to start selling its McCafe bagged coffee at supermarkets nationally in 2014. This is actually a move which intended to help to raise the profile of the coffee served