Mcdonald'Scorporatereport
McDonald’s Corporation
Corporate Report
McDonald’s Corporation: Executive Summary With over 30,000 restaurants operating in more than 100 countries worldwide, McDonald’s is able to serve 52 million customers per day, undoubtedly laying claim to the leading global foodservice retailer. Priding itself on its well-known products, such as the Big Mac and Egg McMuffin, McDonald’s was able to generate 2007 revenues of $22.8 billion, a record high in the 54-year history of the fast-food franchise. As a strong competitor in the global market, McDonald’s Corporation constantly faces the test of not only improving its profitability, but also its social and environmental performance. Recently, McDonald’s has embraced the globalization trend that is sweeping multinational corporations all over the world, and is taking large steps in tailoring its products and services to the demands of its local customers. Beginning with its introduction of computerized point-of-sale systems over 30 years ago, McDonald’s continues to effectively utilize advancements in technology to improve its overall operation efficiency. Perhaps the most powerful force affecting McDonald’s Corporation’s lines of business today is sustainability and the recent “green” movement that is at the forefront of its social responsibility and values system. In this report, we will analyze three major trend that are affecting McDonald’s’ operations and reputation and discuss how the corporation is adapting to these forces in the global market.
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Globalization McDonalds is a prominent global force and symbol of globalization. It was one of the first companies in the fast food industry to globalize, which has had positive and negative impacts on the company. McDonald’s initial strategy was to take their standardized American practices to foreign countries. This strategy was met with resistance which forced the company to move to an internationalization strategy where they adapted their products and
Corporate Report
McDonald’s Corporation: Executive Summary With over 30,000 restaurants operating in more than 100 countries worldwide, McDonald’s is able to serve 52 million customers per day, undoubtedly laying claim to the leading global foodservice retailer. Priding itself on its well-known products, such as the Big Mac and Egg McMuffin, McDonald’s was able to generate 2007 revenues of $22.8 billion, a record high in the 54-year history of the fast-food franchise. As a strong competitor in the global market, McDonald’s Corporation constantly faces the test of not only improving its profitability, but also its social and environmental performance. Recently, McDonald’s has embraced the globalization trend that is sweeping multinational corporations all over the world, and is taking large steps in tailoring its products and services to the demands of its local customers. Beginning with its introduction of computerized point-of-sale systems over 30 years ago, McDonald’s continues to effectively utilize advancements in technology to improve its overall operation efficiency. Perhaps the most powerful force affecting McDonald’s Corporation’s lines of business today is sustainability and the recent “green” movement that is at the forefront of its social responsibility and values system. In this report, we will analyze three major trend that are affecting McDonald’s’ operations and reputation and discuss how the corporation is adapting to these forces in the global market.
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Globalization McDonalds is a prominent global force and symbol of globalization. It was one of the first companies in the fast food industry to globalize, which has had positive and negative impacts on the company. McDonald’s initial strategy was to take their standardized American practices to foreign countries. This strategy was met with resistance which forced the company to move to an internationalization strategy where they adapted their products and
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