Preview

Mcdonald's Corp

Good Essays
Open Document
Open Document
523 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Mcdonald's Corp
PART 1, COMPANY OVERVIEW:

Company History
Dick and Mac McDonald opened their burger stand in 1948 in San Bernardino, Calif. Under the guidance of Ray Kroc, a onetime milkshake-mixer salesman. Since the 1940’s, McDonald’s has built a loyal customer base by continually dedicating themselves to customer service and providing high quality fast food for its customers. McDonald's franchises grew swiftly: by the end of the 1960s, there were more than 1,000 across the U.S. The first international franchise opened in 1967 in British Columbia, and was followed by another in Costa Rica later that year. From there, the chain spread steadily: over a six-month period in 1971, Golden Arches popped up on three new continents, as stores launched in Japan, Holland and a suburb of Sydney. A Brazilian McDonald's opened in 1979, bringing Ronald McDonald to South America for the first time. McDonald's reached its sixth continent in 1992, with the opening of a restaurant in Casablanca, Morocco. Four years later, the company announced the expansion into its 100th nation, Belarus, and boasted to be opening a new restaurant somewhere in the world every three hours. McDonald's is the leading global foodservice retailer with more than 34,000 local restaurants serving nearly 69 million people in 118 countries each day. McDonald’s operates over 32,737 restaurants and 26,338 franchises in the highly competitive fast food industry. Approximately 80% of McDonald’s restaurants are franchised. McDonald's operates over 31,000 restaurants worldwide. McDonald's' $24 billion in revenue makes it the 90th-largest economy in the world. Counting $32 billion in revenue from franchise stores, McDonald's claims the 68th biggest economy, bigger than Ecuador. McDonald's hires around 1 million workers in the US every year. McDonald's delivers in 18 countries.

Company Structure/Organization
The McDonald's executive structure is as follows: at the top are the chairman and chief executive officer, and

You May Also Find These Documents Helpful

  • Better Essays

    Mgt 230 Week 4 Paper

    • 1799 Words
    • 8 Pages

    “The McDonald’s Corporation has a divisional structure, which is made up of a board of directors, a chief executive officer and vice chair at the top levels of the corporation. The board of directors consists of the CEO and vice chairman, the president and chief operating officer, and group of independent directors. McDonald’s Corporation’s Board of Directors is entrusted with, and responsible for, the oversight of the assets and business affairs of McDonald’s Corporation in an honest, fair, diligent and ethical manner” (McDonald’s Corporation, para. 1, 2011).…

    • 1799 Words
    • 8 Pages
    Better Essays
  • Good Essays

    Super Credit Move Review

    • 908 Words
    • 4 Pages

    There are now more 31,000 McDonald’s Restaurants worldwide, employing more than 1.5 million people. What started as Ray Kroc’s ambitious dream has become one of the most successful corporations in the world and has also become one of the most recognizable, with its towering golden arches and a…

    • 908 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    McDonald's is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. McDonald’s is headquartered in the United States in Oak Brook, Illinois. The company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald. In 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth.…

    • 1437 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Mcdonalds Case Study

    • 2283 Words
    • 10 Pages

    serving approximately 69 million people in 119 countries each day. For years their philosophy of providing good food for a low price has led to astounding growth throughout the world. This has led to new jobs and economic benefits for wherever the stores are located. More than 80% of McDonalds restaurants worldwide are owned and operated by independent local men and…

    • 2283 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    McDonald’s is obviously a private company and is owned by a head of shareholders. It was found by Richard and Maurice McDonald’s and until today they don't get any support by the government. Today, the company is leaded by Andrew J McKenna as chairman and Don Thompson as president and CEO of the organisation. These people are the main decision makers within McDonald's organisational structure.…

    • 580 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Telstra and Mcdonalds

    • 12932 Words
    • 52 Pages

    McDonald’s Corporation: A strategic approach to global growth McDonald’s Corporation (McDonald’s) is the world’s leading global foodservice retailer with more than 33 500 restaurants serving nearly 68 million people in 119 countries each day (McDonald’s 2012a). In 2011 the company generated USD 27 billion in revenue from its global operations and USD 8.5 billion of operating profit. Headquartered in the United States, McDonald’s Bar-B-Q restaurant was opened in California in 1940 by brothers Richard (Dick) and Maurice (Mac) McDonald as a typical drive-in featuring a large menu and car hop service (where customers stay in their car and are served their food). In 1948 the brothers closed the business for three months of renovations and reorganised the business as a hamburger restaurant, using production line principles and featuring a simple menu of nine items including the staple 15 cent hamburger, cheeseburger, soft drinks, milk, coffee, potato chips and a slice of pie. In 1954 Ray Kroc, a salesman for Prince Castle Multi-Mixer, visited the restaurant intending to sell the brothers some items. Kroc was fascinated by the operations and learned that the brothers were looking for a franchising agent to expand their restaurant chain nationally. Kroc joined the company in 1955 as National Franchising Agent, and opened his first McDonald’s in Illinois. He subsequently purchased the chain from the McDonald brothers. McDonald’s Corporation was created in 1965 when the company had its first public stock offering on the New York Stock Exchange at USD 22.50 per share (McDonald’s 2012b). The famous ‘golden arches’ of McDonald’s were created in 1969 when the company’s logo underwent a major change, and remodelling of the restaurants was also undertaken to re-brand the…

    • 12932 Words
    • 52 Pages
    Powerful Essays
  • Good Essays

    McDonald’s is a global fast food restaurant chain which can trace it’s roots back to humble origins. Originally started in 1940 as McDonald’s Bar-B-Q by brothers Dick and Mac McDonald, the restaurant was eventually bought out by Ray Kroc, the founder of the modern McDonald’s Corporation. Kroc was originally a franchisee who became a pioneer of the fast food industry by aggressively expanding the business into all parts of the country and the globe until his death in 1984. Today there are over 34,000 McDonald’s restaurants in 119 countries. The company employs over 1.8 million people and serves approximately 69 million people each day.…

    • 658 Words
    • 3 Pages
    Good Essays
  • Good Essays

    McDonald’s is a fast food restaurant that’s a franchise business that operates over 31,000 restaurants worldwide, employing more than 1.5 million people. Every day McDonald's serves more than 47 million customers around the world and operates in more than 119 countries on six continents.…

    • 485 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Supply Chain

    • 358 Words
    • 2 Pages

    Internationally, McDonald’s is considered the largest food service retailer in the world. The first restaurant was established in 1955 in Des Plaines, Illinois, USA. The chain serves a humungous figure of 50 million customers every day and has founded 30,000 restaurants across the globe.…

    • 358 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Mcdonalds

    • 1076 Words
    • 5 Pages

    The McDonalds restaurant began in the early 1940 's by two brothers Dick and Mac Donald. These gentlemen started their operations in San Bernardino California. The McDonalds that we know and recognize today is as a result of the vision, growt,h and guidance of Ray Kroc. Mr. Kroc created the franchise model that initially grew to over 1000 restaurants across the United States and later on to other countries. This growth all took place prior to the end of the 1960 's. McDonalds has gained a tremendously successful growth record outside of the U.S. starting with its first international restaurant that opened its doors in 1967, in British Columbia. McDonald 's success outside the U.S has been so well that today more than fifty percent of its restaurants are international locations. (McDonald’s Abroad, 2009) Today only 45% of McDonalds U.S. Stores make up the company’s port folio. Through McDonald’s over 31,000 locations worldwide, it serves roughly 58 million customers daily. This…

    • 1076 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    McDonalds Stakeholders

    • 1080 Words
    • 5 Pages

    McDonalds has many franchises around the world. The first franchise was opened in 1967 in Canada over the years it has spread all around the world and there are now more than 1000 franchises around the globe…

    • 1080 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    McDonald and Burger King are two famous brands in hamburger market, and they both are very successful in their business. But their different strategies in marketing lead to different operation management. These two cases choose one McDonald’s store and one Burger King’s store to show the difference, which are in the same area.…

    • 595 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    In India, McDonald's is a joint-venture company managed by two Indians. While Amit Jatia, M.D. Hardcastle Restaurants Pvt. Ltd. owns and spearheads McDonalds in west & south India, McDonald's restaurants in North & East India are owned and managed by Vikram Bakshi's Connaught Plaza Restaurants Private Limited.…

    • 650 Words
    • 3 Pages
    Good Essays
  • Good Essays

    McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. In Morocco, McDonald has just celebrated it 20 years of existence in the country, the first McDonald opened in la Corniche, Casablanca in 1992, now there is 29 restaurants over 15 cities. The company offers a wide variety of products from hamburgers to salad to desert.…

    • 2377 Words
    • 10 Pages
    Good Essays
  • Better Essays

    Mcdonalds

    • 2584 Words
    • 11 Pages

    McDonald's management strategy involves a primarily decentralized delegation of authority. The CEO is responsible for making all the large company decisions and designing the processes involved in the business. But since the company allows entrepreneurs to open their own franchise locations, it also allows these franchisees to manage their own stores as they see fit, so long as they follow the stated values and procedures. This management strategy fits in with McDonald's generic strategy of cost leadership because the simple standardized policies are monitored at each location which cuts down costs of executives traveling to check on each store.…

    • 2584 Words
    • 11 Pages
    Better Essays

Related Topics