Preview

Mcdonald's Corporate Social Responsibility in Malaysia

Better Essays
Open Document
Open Document
993 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Mcdonald's Corporate Social Responsibility in Malaysia
McDonalds’ Malaysia is very concerned about what they can provide to their stockholders, the public, customers and even the suppliers. Since McDonalds’ Malaysia first came to Malaysia on 29 April 1982, they are well-known for their high commitment in their corporate social responsibility.
McDonalds’ cares about human rights and their customers. They do not employ forced labourers or child labourers. Besides that, McDonalds’ has anti discrimination policy, especially the discrimination against women. Today, 53% of McDonald’s restaurant manager positions are held by women. The food and services provided by McDonalds’ have met the international food quality and safety standards requirements. Their employees are well trained with fundamental food safety and hygiene practices. The employees are required to follow the procedures strictly. Procedures such as hand sanitizing, handling of raw foods and food quality control are all well-designed and well-followed by the employees. McDonalds’ meat supplier is also awarded ISO9001:2000 certification to ensure that the meat meets certain standards. Furthermore, all foods provided by McDonalds’ are certified HALAL by Malaysian Islamic Development Department.
McDonalds’ has been putting effort in producing less waste to the environments and emphasizes on energy conservation technologies for over 30 years. All McDonalds’ restaurants Malaysia are installed with power system stabilizers. Power factor correction boards also helps in reducing energy costs. These efforts have proved a 5%-8% reduction in energy consumption per month over the past few years. McDonalds’ also take caution measurements about the usage of non-biodegradable items such as plastic bags. Today, beyond 60% of the materials used for food packaging are made by paper instead of polystyrene or plastic. As for the cooking oil, it is sold back to the supplier for recycling. Every month, around 12,000 kilograms of cooking oil is recycled. Besides that, McDonalds’

You May Also Find These Documents Helpful

  • Powerful Essays

    Mcdonald's Case Study

    • 1268 Words
    • 6 Pages

    McDonald’s Corporation emerged as the world’s largest chain of hamburger fast food restaurants, serving 119 countries; it has become an icon in the fast food industry. Competitors (such as: Burger King Corporation, Subway, Starbucks, Wendy’s/Arby’s Group, and YUM Foods), struggle due to McDonald’s heavy caliber presence, in fact, due to its presence, McDonald’s does not have any real competitors. Therefore, McDonald’s presence reflects the following issues: food quality, unbalanced meals, service, and employee turnover.…

    • 1268 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Then, McDonald’s joins the federal government’s Energy Efficiencies Opportunities (EEO) Program. Therefore, McDonald’s businesses are required to report their greenhouse gas emissions which are published online. In this way, the low oil volume (LOV) fry vats with less oil and energy consumption and better cooking efficiency are used in the restaurants. This LOV fry vats can reduce 40% of oil usage equals to 40% of greenhouse gas emissions. Also the LED carpark lights with 50% to 70% less energy usage and new energy saving system called Capture Jet is installed in new restaurants. The below graph shows the energy consumption of per 1000 transaction.…

    • 253 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    McDonalds has undergone several changes since its start in California. The fast food chain has taken over the US and it now focusing on the rest of the world. McDonalds, along with this trend, continues to strive towards customer satisfaction while still enhancing its international market position. The company is doing very well and keeps trying in Africa, China, and the Middle East, which will be a continued source of revenue for many coming years. If McDonalds can overcome all of its challenges, makes use of advantages and has right strategies, it will win the market again and hold fast to first position in fast food industry.…

    • 322 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    The McDonalds organisation is committed to QSC – quality, service and cleanliness. In doing this they are striving towards gaining trust and respect from their customers. The restaurant chain primarily sells fast and convenient foods such as hamburgers, fries, chicken products and desserts, but also caters for the health conscience by delivering heart tick approved meals and deli choice options. As part of their marketing mix they have differentiate themselves from competitors by placing an emphasis on customer satisfaction and the customer experience as whole. In comparison to Hungry Jacks “the burgers are better” slogan which stresses only the burgers are better.…

    • 7731 Words
    • 31 Pages
    Powerful Essays
  • Satisfactory Essays

    Sustainability Memo

    • 458 Words
    • 2 Pages

    From humble beginnings in 1954, McDonald’s is one of the world’s leading food service retailers. Their history shows they have embarked their journey towards a more sustainable business for more than three decades, starting in 1980 by disclosing nutrition information in their restaurants. Now, McDonald’s is “on a journey together for good; good food and sourcing served by good people while being a good neighbor both bettering the planet and giving back to the communities they serve.”…

    • 458 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    Marketing Plan Phase 4

    • 4345 Words
    • 18 Pages

    McDonald’s mission is, “To be our customers’ favorite place and way to eat” (McDonald’s Inc., 2012). Since 1955 McDonald’s have been building a multinational and multicultural international business that satisfies customer’s Worldwide (McDonald’s Inc., 2012). McDonald 's is the leading global food service retailer with more than 64 million people served daily in 119 different countries (McDonald’s Corp., 2011). More than 80% of McDonald’s restaurants are owned and operated by independent local men and women (McDonald’s Corporation, 2011).…

    • 4345 Words
    • 18 Pages
    Best Essays
  • Better Essays

    By employing ethical standards in its processes, health and injury hazards will be mitigated. McDonalds must provide food that is free from contamination, within expiration limits, properly stored and properly prepared. Although ethical, these standards are also legal responsibilities that McDonalds must adhere to because it is subject to government inspection at any time. Although legally McDonalds can choose which suppliers it uses, it must make every attempt to use suppliers known to have standards that ensure the product they are buying is a safe quality product even if it is more expensive. McDonalds s also has a responsibility to package its food in a method that is safe for each item it sells.…

    • 1638 Words
    • 7 Pages
    Better Essays
  • Powerful Essays

    McDonalds has been a leading fast-food chain in the restaurant industry since 1955. Not only have they created some of America’s favorite pastime foods, but also they’ve been a leading force in creating global change with innovative additions such as drive-thru restaurants, college credits from their Hamburger University to chicken McNuggets and more!…

    • 1715 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    McDonald’s restaurant places its focus on quick turnaround times for efficiency and cost savings. McDonald 's mission statement is “to be our customers’ favorite place and way to eat. By lowering the unit cost per item and establishing a customer flow process that increases the volume of units sold, McDonald’s can maintain its dollar menu items and low prices (McDonald’s, 2012). The production process of McDonald 's is straightforward and all McDonalds follow the same process with employee training via videos on customer service and the food prep process. The restaurant makes use of sophisticated technology and prepackaged pre-cut produce to reduce prep times. Each shift has certain cleaning tasks to complete to maintain the food prep area and safety standards. (McDonald’s, 2012).…

    • 1627 Words
    • 7 Pages
    Good Essays
  • Good Essays

    However, McDonald’s is not a sustainable company. There are approximately 32,000 McDonald’s restaurants throughout the world. This creates challenges in energy management and they have a high energy-related risk. Even so, McDonald’s has a weak climate change policy. Within their policy, they say they have a commitment to reduce operational GHG omissions, but there is no evidence to prove they are using GHG Reporting Protocol in its GHG reporting. Their programs to use renewable energy are also weak. They have said it is not a priority but will make an effort to take steps in a direction including renewable energy sources. Only 5% of McDonald’s energy is from renewable resources. There are also no known programs to manage and reduce…

    • 471 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    The values of McDonalds Corporation are just as clear as its principles; McDonalds works to improve environmental performances. McDonalds have been working with keeping environmental scorecards to keep track of the use of resources to hopefully minimizing our environmental impacts. Also, McDonalds wanted to focus on providing good food, but there was also the focus on food safety. McDonalds focuses on trying to reach…

    • 1079 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Food safety should always be the top priority. Minimizing cost is important since it is McDonald’s profits that allow them the flexibility to focus on making a more sustainable supply chain. Sustainability helps build consumer trust and brand loyalty there is an economic insensitive for MD to try and be as sustainable as possible with its supply chain. However do to the nature of their purchasing it is within their best interest to make suppliers as sustainable as possible, sustainable in terms of long-term ability of supplier to supply high quality and sustainable within environmental and animal concerns.…

    • 743 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    McDonald’s established their first restaurant in Japan in 1971 (McDonald’s, 2011). This establishment brought about some issues because of the cultural differences. Some of the issues are food preparation, food organization, and food delivery. Even though McDonald’s way of doing business contradicted with the Japanese ethics, and traditions, through compromise, and social responsibility they have managed to minimize their differences. Besides McDonald’s other businesses have expanded globally such as, auto companies like Ford Motor Company. However, their approach was different in comparison to McDonald’s.…

    • 1174 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    · Affordable meals targetting average income families which consist a great part of our population.…

    • 783 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Mcdonalds Strategic Audit

    • 6190 Words
    • 25 Pages

    McDonald as being ninth most valuable brand in the world which has replaced the US army as the Nation’s largest job training organization &Controls the market share of more than 3 food chains taken together in America started in 1940. McDonald 's Corporation (MCD) is the world 's largest chain of fast food restaurants, serving nearly 47 million customers daily. McDonald 's primarily sells hamburgers, cheeseburgers, chicken products, French fries, breakfast items, soft drinks, milkshakes and desserts. More recently, it has begun to offer salads, wraps and fruit. Many McDonald 's restaurants have included a playground for children and advertising geared toward children, and some have been redesigned in a more 'natural ' style, with a particular emphasis on comfort: introducing lounge areas and fireplaces, and eliminating hard plastic chairs and tables.…

    • 6190 Words
    • 25 Pages
    Good Essays