Mcdonalds Strategic Audit
According to a McDonald 's corporate press release:
"i 'm lovin ' it is a key part of McDonald 's business strategy to connect with customers in highly relevant, culturally significant ways around the world."
Translation: the focus groups they used happen to listen to rap and hip-hop. In an effort to show that McDonald 's is "down" with their customers, they bought off a few rap artists to pose with this goofy white guy and their dumbass mascot:
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Introduction
McDonald as being ninth most valuable brand in the world which has replaced the US army as the Nation’s largest job training organization &Controls the market share of more than 3 food chains taken together in America started in 1940. McDonald 's Corporation (MCD) is the world 's largest chain of fast food restaurants, serving nearly 47 million customers daily. McDonald 's primarily sells hamburgers, cheeseburgers, chicken products, French fries, breakfast items, soft drinks, milkshakes and desserts. More recently, it has begun to offer salads, wraps and fruit. Many McDonald 's restaurants have included a playground for children and advertising geared toward children, and some have been redesigned in a more 'natural ' style, with a particular emphasis on comfort: introducing lounge areas and fireplaces, and eliminating hard plastic chairs and tables.
Company has also expanded the McDonald 's menu in recent decades to include alternative meal options like salads and snack wraps in order to capitalize on growing consumer interest in health and wellness.
Each McDonald 's restaurant is operated by a franchisee, an affiliate, or the corporation itself. The corporations ' revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company operated restaurants. McDonald 's revenues grew 27% over the three years ending in 2007 to $22.8 billion, and 9% growth in operating income to $3.9 billion
McDonalds’s success is the
"i 'm lovin ' it is a key part of McDonald 's business strategy to connect with customers in highly relevant, culturally significant ways around the world."
Translation: the focus groups they used happen to listen to rap and hip-hop. In an effort to show that McDonald 's is "down" with their customers, they bought off a few rap artists to pose with this goofy white guy and their dumbass mascot:
[pic]
[pic]
Introduction
McDonald as being ninth most valuable brand in the world which has replaced the US army as the Nation’s largest job training organization &Controls the market share of more than 3 food chains taken together in America started in 1940. McDonald 's Corporation (MCD) is the world 's largest chain of fast food restaurants, serving nearly 47 million customers daily. McDonald 's primarily sells hamburgers, cheeseburgers, chicken products, French fries, breakfast items, soft drinks, milkshakes and desserts. More recently, it has begun to offer salads, wraps and fruit. Many McDonald 's restaurants have included a playground for children and advertising geared toward children, and some have been redesigned in a more 'natural ' style, with a particular emphasis on comfort: introducing lounge areas and fireplaces, and eliminating hard plastic chairs and tables.
Company has also expanded the McDonald 's menu in recent decades to include alternative meal options like salads and snack wraps in order to capitalize on growing consumer interest in health and wellness.
Each McDonald 's restaurant is operated by a franchisee, an affiliate, or the corporation itself. The corporations ' revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company operated restaurants. McDonald 's revenues grew 27% over the three years ending in 2007 to $22.8 billion, and 9% growth in operating income to $3.9 billion
McDonalds’s success is the