Mcdonald's Structure
HBH222 Organization and Organizing
Case Study 1
The organization I have chosen to observe is McDonald’s. McDonald’s Corporation is a popular fast-food chain under the retail sector. It has lived to create history since the 50s and is now a global fast-food chain with more than 30,000 locations in 119 countries including Germany, Brazil, Japan and recently India (James 2009). McDonald’s have around 40 million customers visiting the store each day. In the early 80s McDonald’s was famous for its fast food but now the restaurant is mainly famous for its burgers, ice cream and French fries especially. McDonald’s corporate symbol is very recognizable and has been successful with advertising their brand image and logo in the minds of millions of people. Furthermore, another strength of McDonald’s is the customer’s perceived product value. Customers know what to expect when they walk in a McDonald’s restaurant.
The biggest area of operation happens in the kitchen place where McDonalds employees stock, prepare and organize food to be sold to customers right after their order is taken, hence explains the term fast food. McDonald’s has two structures at two different levels; the first is at the corporate level and the second, restaurant level. The corporate’s current design type is functional while the restaurant’s current design type is divisional.
Image 1: McDonald’s Corporate Structure
The image above illustrates a hierarchy in McDonald’s corporate structure. It consists of the Chief Executive Officer (CEO) on top followed by the chairman of the board to the board of directors. Legal and secretary comes after, followed by human resources to President of APAC and MEA which refers to Asia Pacific, Middle East and Africa where McDonald’s franchises first opened during the 80s and 90s. Standing 8th place in the hierarchy is Chief Operating Officer (COO) followed by Chief Financial Officer (CFO) to sales and finance managers (Leadership 2012). Henceforth, McDonald’s
Case Study 1
The organization I have chosen to observe is McDonald’s. McDonald’s Corporation is a popular fast-food chain under the retail sector. It has lived to create history since the 50s and is now a global fast-food chain with more than 30,000 locations in 119 countries including Germany, Brazil, Japan and recently India (James 2009). McDonald’s have around 40 million customers visiting the store each day. In the early 80s McDonald’s was famous for its fast food but now the restaurant is mainly famous for its burgers, ice cream and French fries especially. McDonald’s corporate symbol is very recognizable and has been successful with advertising their brand image and logo in the minds of millions of people. Furthermore, another strength of McDonald’s is the customer’s perceived product value. Customers know what to expect when they walk in a McDonald’s restaurant.
The biggest area of operation happens in the kitchen place where McDonalds employees stock, prepare and organize food to be sold to customers right after their order is taken, hence explains the term fast food. McDonald’s has two structures at two different levels; the first is at the corporate level and the second, restaurant level. The corporate’s current design type is functional while the restaurant’s current design type is divisional.
Image 1: McDonald’s Corporate Structure
The image above illustrates a hierarchy in McDonald’s corporate structure. It consists of the Chief Executive Officer (CEO) on top followed by the chairman of the board to the board of directors. Legal and secretary comes after, followed by human resources to President of APAC and MEA which refers to Asia Pacific, Middle East and Africa where McDonald’s franchises first opened during the 80s and 90s. Standing 8th place in the hierarchy is Chief Operating Officer (COO) followed by Chief Financial Officer (CFO) to sales and finance managers (Leadership 2012). Henceforth, McDonald’s
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