Mcdonaldization

In the article “McDonaldization” there were principles discussed that are imposed on our lives. These principles are associated with Weber’s theory of rationalization. The first principle is practical rationality. This principle is seen to be found in people’s everyday life, when it pertains to individual’s interests. Weber found that people would go through all of their options that would result in a greater self satisfaction and once that final option is discover, people when then take the steps in order to fully fulfill that action. “All human beings engage in practical rationality in attempting to solve the routine and daily problems of life.” This principle involves a lot more action. Second principle is theoretical rationality involving “an increasingly theoretical mastery of reality by means of increasingly precise and abstract concepts”. In other words, it is simply trying to make sense of a situation or even though, by finding its meaning behind it. This is a principle that involves with a lot of intellectual thought processing. Third principle is substantive rationality, which people hold a cluster of values and which helps to guide them in a direction of life that is best suited for them. The clusters are viewed to be rational when they are consistent based on the economic value for individuals. People would make a decision based amongst the level of economic gratitude by all means, despite their values. Lastly the principle of formal rationality “involves the rational calculation of means to ends based on universally applied rules, regulations, and laws.” An example is money. Money is simply power! It helps those with a lot more money to be in some sort of control over those that do not sustain great wealth. At the end of the day, money is what makes others listen. The values of something that is really important, usually goes out the window if there is no large amount of money to back it up. Formal rationality tends to lack in the area of