Mcdonald's American Culture

As a husband and Father of two children, I’d like to say I’m an expert on McDonalds, especially the modern day McDonalds which is a lot different than when I was a kid. Today, McDonald’s is practically everywhere in the world and is a part of their cultures. The explanation of McDonald’s success can be derived from many things, but the ones that stand out are first their branding. They have been around for over sixty-five years and that certainly helps with branding. As of today, McDonald’s success in the public’s eye is that they have quality food at a low price that is given to the customer quickly with great service and clean facilities. The planning, organization, leadership and controlling by McDonald’s are about as cutting edge
Our American culture has gotten increasingly obese over the decades and McDonald’s takes a lot of heat for this. This is why they came up with their healthy menu a few years back so people had the choice to eat healthy. I believe another big part of McDonald’s planning is to tap into markets that they haven’t reached before. Sure McDonald’s has been serving coffee for years, but who doesn’t like a good cup of Starbuck’s coffee? I know I love my Starbuck’s in the morning and this is where McDonald’s decided to tap into the gourmet coffee drinker market recently by coming up with the McCafe. They now serve frappuccinos, gourmet coffee and iced coffees. This was brilliant in my opinion because now when you go to McDonald’s in the morning for your Egg McMuffin, you can now get a Starbucks quality gourmet coffee. McDonald’s has done very well with this addition to their menu and this is why McDonald’s has been and will continue to be the number one fast food chain in the
This is really one of the qualities that separate themselves from the competition. The strict controls in place for each McDonald’s franchise don’t just apply to the ones here in the United States, but all over the world. Things like uniform restaurant hours, quality control standards and strict hiring criteria for employees are just a few of the things that McDonald’s has in place to ensure that all of their restaurants in the world have a high standard of excellence. McDonald’s has been successful for quite some time now and the four points I just wrote about are some of the reasons for their success. McDonald’s will continue to be innovative and hold a high standard of excellence. I be in twenty year there will be new and exciting products from McDonald’s as they continue to be the number one fast food chain in the world.

McDonald's 24/7; By focusing on the hours between traditional mealtimes, the fast-food giant is sizzling, by Michael Arndt. Business Week. New York: Feb 05, 2007. , Iss. 4020; pg. 64, retrieved at 07/22/2010 from: