Mcdonalds and Starbucks
McDonalds and Starbucks spend huge dollars developing their brand names and marketing initiatives domestically and internationally. How do you think McDonalds and Starbucks are able to establish their brands to fit local markets through architectural design of the stores, their e-commerce strategies and service to accommodate the local markets and culture?
APU
BUSN601
McDonalds: McDonalds is a longtime leader in the fast food business. Since its opening in 1954 it has seen tremendous growth to about 30,000 plus restaurants and credit of serving about 43 million people in 100 different countries every day. The success and strategies of the company are celebrated often in the world media. The company had to focus on their core values and develop strategies that help rebrand itself in the market. Continuous attention on the customer needs and their values is main strategy for resurgence as top fast food retailer. They spend huge money on advertising to promote their brand. Their advertising budget for year 2011 was almost in the vicinity of one billion dollars. McDonalds has been working on improving and maintaining its brand value since it has seen its profits decline especially from 1997 to 2002.
Brand value and marketing strategy: Revitalization the brand is the important work for the leadership. “The focus is to improve the brand experience by increasing the power of the brand in the mind of the customer”. (Light.L, 2010). Brand revitalization is in direct relation with customer needs and demands. This led to emphasis on customer service. McDonald’s invested a great deal in market research studies which gave an idea of the constantly changing customer demands. This lead to the introduction of several options in the menu including salads, chicken items, fruits and also discontinuing the super-size portions. Introduction of drive thru is also a plus for the busy and in hurry customers who have no time to wait. Its launch of McCafe which serves premium
APU
BUSN601
McDonalds: McDonalds is a longtime leader in the fast food business. Since its opening in 1954 it has seen tremendous growth to about 30,000 plus restaurants and credit of serving about 43 million people in 100 different countries every day. The success and strategies of the company are celebrated often in the world media. The company had to focus on their core values and develop strategies that help rebrand itself in the market. Continuous attention on the customer needs and their values is main strategy for resurgence as top fast food retailer. They spend huge money on advertising to promote their brand. Their advertising budget for year 2011 was almost in the vicinity of one billion dollars. McDonalds has been working on improving and maintaining its brand value since it has seen its profits decline especially from 1997 to 2002.
Brand value and marketing strategy: Revitalization the brand is the important work for the leadership. “The focus is to improve the brand experience by increasing the power of the brand in the mind of the customer”. (Light.L, 2010). Brand revitalization is in direct relation with customer needs and demands. This led to emphasis on customer service. McDonald’s invested a great deal in market research studies which gave an idea of the constantly changing customer demands. This lead to the introduction of several options in the menu including salads, chicken items, fruits and also discontinuing the super-size portions. Introduction of drive thru is also a plus for the busy and in hurry customers who have no time to wait. Its launch of McCafe which serves premium