Case Study of McDonald's including SWOT analysis
IntroductionIn the early 1940's, two brothers opened a burger restaurant that was based on standardized preparation called the Speedee Service System. This "burger restaurant" is now globally known as McDonald's. In 1976, McDonald's introduced the breakfast menu as a way to diversify sales and product selection. Today this multinational corporation serves nearly 54 million customers every day in 120 countries around the world.
McDonald's first international venture was in Richmond, British Columbia, during 1967. Two of McDonald's main products were introduced in 1968, the Big Mac and the Egg McMuffin Sandwich. When the first McDonald's opened in Hong Kong in 1975, they were the first restaurants to consistently offer clean bathrooms, which drove customers to demand the same standards of other restaurants and institutions.
McDonald's continually builds its brand by receiving customer input. This is why McDonald's is known as one of the most recognizable brands in the world. This case study illustrates how McDonald's marketing process works and how they overcome problems in the process.
This case analysis will include a SWOT analysis of McDonald's, which looks at the internal environment of strengths and weaknesses and the external environment of opportunities and threats. It then examines alternative solutions to correct weaknesses, threats, and opportunities and concludes with recommendations with exact steps and a brief conclusion.
S.W.O.T. AnalysisThis analysis was developed from the McDonald's website and various other online sources. Other information was provided by the textbook, Organization Behavior by Robert Kreitner and Angelo Kinicki. SWOT stands for internal Strengths and Weaknesses and external Opportunities and Threats. It will illustrate the opportunities and threats in McDonald's current environment, and compare it to their internal strengths and weaknesses. We will then discuss creative strategies to align their internal environment with their
McDonald's first international venture was in Richmond, British Columbia, during 1967. Two of McDonald's main products were introduced in 1968, the Big Mac and the Egg McMuffin Sandwich. When the first McDonald's opened in Hong Kong in 1975, they were the first restaurants to consistently offer clean bathrooms, which drove customers to demand the same standards of other restaurants and institutions.
McDonald's continually builds its brand by receiving customer input. This is why McDonald's is known as one of the most recognizable brands in the world. This case study illustrates how McDonald's marketing process works and how they overcome problems in the process.
This case analysis will include a SWOT analysis of McDonald's, which looks at the internal environment of strengths and weaknesses and the external environment of opportunities and threats. It then examines alternative solutions to correct weaknesses, threats, and opportunities and concludes with recommendations with exact steps and a brief conclusion.
S.W.O.T. AnalysisThis analysis was developed from the McDonald's website and various other online sources. Other information was provided by the textbook, Organization Behavior by Robert Kreitner and Angelo Kinicki. SWOT stands for internal Strengths and Weaknesses and external Opportunities and Threats. It will illustrate the opportunities and threats in McDonald's current environment, and compare it to their internal strengths and weaknesses. We will then discuss creative strategies to align their internal environment with their