Mcdonalds in India
By
CONTENTS PAGE
Section 1 – introduction
Section 1.1 – Executive summary
Section 1.2 – Introduction to report
Section 2 – Theoretical background
Section 2.1 – Theories
Section 2.2 – India
Section 2.3 – McDonald’s in India
Section 2.4 – Dunning Eclectric Paradigm applied
Section 2.5 – Vernon Life-Cycle applied
Section 3 – eMPIRICAL EVIDENCE
Section 3.1 - Findings
Section 4 – iNTERPRETATION/DISCUSSION
Section 4.1 – Interpretation/discussion
Section 5 – conclusion
Section 5.1 – Conclusion
Section 6 – bibiliography
Section 6.1 – References
Section 1 - Introduction
Section 1.1 – Executive summary
This report consists of the following: * A brief introduction to the report. * Explanation on the theoretical background of the report explaining why I have decided to apply the Eclectic Paradigm and Vernon life cycle theories to McDonald’s investment in India. Brief definition of the five stages in a products life according to the Vernon life cycle theory. * I am going to introduce the Dunning Eclectic Paradigm to analyze the OLI factors involved in India for McDonald’s as a company. * Vernon Life-Cycle applied to analyze a McDonald’s product in India using the five stages that the theory suggests every product has. * India as a country and a potential investment for a multinational looking to invest in India. * The history of McDonald’s in India, when they entered, FDI it is etc. * OLI factors are introduced and advantages are discussed. * The Vernon Life-cycle theory is introduced and is based on the McDonald’s McVeggie product in India. * Empirical evidence is now looked at in terms of how much has been invested over the years, how India is doing economically and what will happen in the future. * An interpretation of McDonald’s in India and whether or not it has been a success? * A conclusion of the report and my final opinion on McDonald’s in India and what the future
CONTENTS PAGE
Section 1 – introduction
Section 1.1 – Executive summary
Section 1.2 – Introduction to report
Section 2 – Theoretical background
Section 2.1 – Theories
Section 2.2 – India
Section 2.3 – McDonald’s in India
Section 2.4 – Dunning Eclectric Paradigm applied
Section 2.5 – Vernon Life-Cycle applied
Section 3 – eMPIRICAL EVIDENCE
Section 3.1 - Findings
Section 4 – iNTERPRETATION/DISCUSSION
Section 4.1 – Interpretation/discussion
Section 5 – conclusion
Section 5.1 – Conclusion
Section 6 – bibiliography
Section 6.1 – References
Section 1 - Introduction
Section 1.1 – Executive summary
This report consists of the following: * A brief introduction to the report. * Explanation on the theoretical background of the report explaining why I have decided to apply the Eclectic Paradigm and Vernon life cycle theories to McDonald’s investment in India. Brief definition of the five stages in a products life according to the Vernon life cycle theory. * I am going to introduce the Dunning Eclectic Paradigm to analyze the OLI factors involved in India for McDonald’s as a company. * Vernon Life-Cycle applied to analyze a McDonald’s product in India using the five stages that the theory suggests every product has. * India as a country and a potential investment for a multinational looking to invest in India. * The history of McDonald’s in India, when they entered, FDI it is etc. * OLI factors are introduced and advantages are discussed. * The Vernon Life-cycle theory is introduced and is based on the McDonald’s McVeggie product in India. * Empirical evidence is now looked at in terms of how much has been invested over the years, how India is doing economically and what will happen in the future. * An interpretation of McDonald’s in India and whether or not it has been a success? * A conclusion of the report and my final opinion on McDonald’s in India and what the future
References: Bahaudin G. Mujtaba. (2007). McDonald’s Success Strategy and Global Expansion through Customer and Brand loyalty loyalty. 3 (3), p58. Last accessed 22nd Jan 2011. Figure 2: (2010) Locational factor references: (2009) Bahaudin G. Mujtaba. (2007). McDonald’s Success Strategy and Global Expansion through Customer and Brand loyalty Vernon life cycle reference: Figure 3: (2010) Sunanda Chavan . (2010). What made McDonald 's big in India. Available: http://www.managementparadise.com/forums/marketing-management/205743-what-made-mcdonald-s-big-biz-india.html . Last accessed 23rd Jan 2011. (2010)