Mcdonalds Service
Marketing (Written Group Report)
(MAR008-2)
Dr Ioannis Kostopoulos
Assignment 1
Bekir Araz 1109383
Executive Summary
As in group per’s we have being required to analyse the overall performance of an international business restaurants or any kind of company, by inspection the company by going to company see by physical evidence. To see how the business runs and in what process runs. In many international chain companies I have choice Mc Donald’s rather then other big international chain company etc... Costa or Burger kind
But I had some problems before I start doing this assignment because I was doing my assignment individual l because I couldn’t find a group for my self in some reasons.
M c Donald’s is one of the largest food retailers in the worlds and fastest growing restaurant in the world. Daily they are serving around 35 to 45 million people food and drinks so by this McDonalds worth more than £25 billion, As we usually see Hamburgers and fries are always been at the front of the menu however they have extensive their menu and offers their consumers full range of desert, hot drinks and cold drinks.
McDonald’s model
Only a small number of percentages of restaurants are owned by McDonald’s company (15%) and the remaining of 85% of McDonalds is operating by franchises. The main owner of the Mc Donald’s monitors and trains them to make sure that they are stick to the Quality, service, and cleanliness and the value that they offered by the McDonalds to the consumers. This can change into high quality products; service the consumer on time with a smile in a clean place. Currently McDonald’s is implementing a world wide strategy and that is called “play to win” which is create to have an excellent customer experience. The 5 segment experience of McDonald’s is Product, price, people, place and promotion. • Product
Product can be the service that they offer to
(MAR008-2)
Dr Ioannis Kostopoulos
Assignment 1
Bekir Araz 1109383
Executive Summary
As in group per’s we have being required to analyse the overall performance of an international business restaurants or any kind of company, by inspection the company by going to company see by physical evidence. To see how the business runs and in what process runs. In many international chain companies I have choice Mc Donald’s rather then other big international chain company etc... Costa or Burger kind
But I had some problems before I start doing this assignment because I was doing my assignment individual l because I couldn’t find a group for my self in some reasons.
M c Donald’s is one of the largest food retailers in the worlds and fastest growing restaurant in the world. Daily they are serving around 35 to 45 million people food and drinks so by this McDonalds worth more than £25 billion, As we usually see Hamburgers and fries are always been at the front of the menu however they have extensive their menu and offers their consumers full range of desert, hot drinks and cold drinks.
McDonald’s model
Only a small number of percentages of restaurants are owned by McDonald’s company (15%) and the remaining of 85% of McDonalds is operating by franchises. The main owner of the Mc Donald’s monitors and trains them to make sure that they are stick to the Quality, service, and cleanliness and the value that they offered by the McDonalds to the consumers. This can change into high quality products; service the consumer on time with a smile in a clean place. Currently McDonald’s is implementing a world wide strategy and that is called “play to win” which is create to have an excellent customer experience. The 5 segment experience of McDonald’s is Product, price, people, place and promotion. • Product
Product can be the service that they offer to
References: http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/McDonald-s-Restaurants-Mission-Statement.htm 9/11/2012 http://www.mcdonalds.co.uk/ukhome/Ourworld/Environment/Packaging.html 17/11/2012 http://en.wikipedia.org/wiki/Halal 9/11/2012 http://www.mcdonalds.co.uk/ukhome/whatmakesmcdonalds/questions/food/breakfast/why-cant-you-serve-breakfast-for-longer-hours.html 17/11/2012 http://www.google.co.uk/imgres?imgurl=http://lh4.ggpht.com/_k0ovfY0NP70/TGAHWC5Pc-I/AAAAAAAABdY/3kLGhdxvHNk/mcdonalds.PNG&imgrefurl=http://iamjamesward.com/2010/08/09/there-is-only-one/&h=512&w=344&sz=199&tbnid=ik36aitzPlFkBM:&tbnh=90&tbnw=60&prev=/search%3Fq%3Dmcdonalds%2Bkitchen%2Blayout%26tbm%3Disch%26tbo%3Du&zoom=1&q=mcdonalds+kitchen+layout&usg=__2MRKOSQdU7WnsgGLXXX3-7XW2PM=&docid=uhRTd9CzBNo8CM&sa=X&ei=fYOrUPqeH--M0wXY-oHQCw&ved=0CD8Q9QEwAQ&dur=659 20/11/2012 http://www.mcdonalds.com/us/en/food/full_menu/breakfast.html http://en.wikipedia.org/wiki/Halal 9/11/2012 Sweeney and Soutar (2001)